Understand each customer action using your event data. Interana is the only event data platform that enables every employee to fully understand each customer action in order to develop better products, deliver better customer experiences, and drive growth.
People are changing their behavior to limit the information they share with brands online. How many of us have installed ad blockers, used private browser windows, reduced (or even stopped) using social media? Read Interana's latest report on the value of deploying ethical tactics to maximize customer engagement . . . and respect.
Creating valuable customer experiences are critical as consumers engage with digital platforms -- first step is knowing what they do when they engage
Using Interana’s Event Data Platform, you can make business decisions at the speed of conversation. Is my customer’s journey smooth? If not, why? Are customers engaging? With what? At what point do they leave?