Elevate your advertising revenue to unprecedented levels with SCUBA Analytics.
Experience in-the-moment mastery over your ad inventory, spanning every channel, powered by our revolutionary Data Collaboration Platform.
Check out how publishers are predicting churn and taking action immediately with Braze.
Real-Time Solutions for Real Business Outcomes
Programmatic Yield Optimization
Direct Ad Sales Lead List
Accelerated Direct Ad Sales Cycles & Deal Values
Elevate your Direct Ad Sales with SCUBA's specialized solution for Sales, Ad Operations, and Revenue Operations Teams. Our platform consolidates data across all ad inventory management platforms, exchanges, and channels, providing a unified view that transforms how you approach ad sales. By harnessing this comprehensive visibility, your team gains unparalleled insights into brand buying behaviors, enabling strategic, data-driven decisions for direct ad sales optimization.
With Scuba you can deliver consistent and relevant customer experiences:
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Unified Data View: Access aggregated data from all ad inventory management platforms, exchanges, and channels in one place, simplifying the complexity of ad sales operations.
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Insight into Brand Buying Behaviors: Discover precisely which brands are buying your ads, including the specific ad units and content they are targeting, to tailor your sales approach effectively.
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Detailed Spending Insights: Gain clarity on how much brands are spending on your inventory programmatically, allowing for precise targeting of high-value opportunities.
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Strategic Ad Unit and Content Alignment: Leverage insights to strategically align your ad units and content with the preferences of buying brands, enhancing the attractiveness of your direct ad sales offerings.
Media Delivery Optimization
Real-time Ad Delivery Reconciliation
Instantaneously align your ad delivery with audience engagement, ensuring every ad hits its mark with precision. Seamlessly integrating across multiple exchanges and management systems, eradicating the tedious complexities. Say goodbye to the guesswork and delays in traditional ad reconciliation.
Experience the new era of efficiency in your ad operations with SCUBA's instant ad reconciliation!
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Real-Time Campaign Monitoring: Immediate reconciliation of delivered impressions.
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Immediate Detection and Alerting: stay on top of incorrectly formatted ad units or anomalies.
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Real-time Error Monitoring: quickly identify client-side errors and take action.
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Budget Control: prevent over or under of cross-channel delivery of ads
Audience Intelligence & Engagement
Advanced Audience Intelligence
Unlock unparalleled precision with SCUBA's Dynamic Audience Segmentation Solution, which utilizes our sophisticated data-driven platform to dynamically segment audiences. Adapt to shifting consumer behaviors in real-time for more impactful and relevant campaign targeting.
With Scuba you can deliver consistent and relevant customer experiences:
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Dynamic Audience Segmentation: eliminate the heavy lift and enjoy continuous audience optimization.
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On-The-Fly Segmentation: create audience segmentation with the self-service visual audience builder.
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Predictive Audience Segmentation: deliver the perfect content or ad at the right time.
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Content Affinity Modeling: easily deploy granular audience targeting by content.
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Predictive Audience Engagement
Supercharge Revenue with Dynamic Segmentation & In-The-Moment Activation
Powerful Publisher Integrations
Our in-the-moment data collaboration decision intelligence platform is specifically designed to handle high-frequency event data, integrating state-of-the-art privacy tools to ensure seamless, secure operations. But that's not all – our advanced data science team, equipped with deep industry expertise, is at the forefront of delivering zero-touch ROI solutions.
Ad Inventory and Exchanges Platform
Connect directly to all ad inventory management and exchange platforms and unify performance to take immediate action.
Audience Experience Channels
The 360° audience journey is no longer a myth. SCUBA connect to all media players and audience touch points.
Activation Channels
Create on-demand, sharable insights securely across silos. Push in-the-moment decisions seamlessly into ad pipelines, engagement platforms and or BI tool.
