ResourcesLearn more about behavioral analytics

State of Data Insights 2017
Report

State of Data Insights 2017

We surveyed 170 analytics end-users to find out their most important challenges around existing analytics and data-informed decision making.

Understanding “Event” in Event Data
eBook

Understanding “Event” in Event Data

Event data is a continuous stream of actions that reveals the patterns of events people, products, and machines make over time.

On-Time Performance of Major U.S. Airlines
Data Story

On-Time Performance of Major U.S. Airlines

We analyzed flight performance data to gain insights that could make our future air travel experiences as painless as possible. We found a dataset on the Bureau of Transportation Statistics website that tracked the on-time performance of major U.S. air carriers for the past 30 years and loaded it into Interana to see what we could learn.

451 Research on Interana’s Event Data Analytics
Analyst Report

451 Research on Interana’s Event Data Analytics

Founded by Facebook alumni and with an all-star cast of engineers, the company believes it can help analyze vast amounts of event stream data on commodity hardware.

Rethink What You Know About Behavioral Analytics
Video

Rethink What You Know About Behavioral Analytics

Join Interana’s Solutions Architect, Jackie Mathis, as she demonstrates how you can leverage behavioral analytics to get answer in seconds to gain a clear picture of exactly how people and things are interacting with your digital service.

Analytics Uncovered from Tinder's Social App
Video

Analytics Uncovered from Tinder's Social App

Interana’s behavioral analytics solution for event data is helping Tinder understand and explore how its tens of millions of users interact with the app to make better matches for their users.

Enterprise Management Associates on Bing Win
Analyst Report

Enterprise Management Associates on Bing Win

Interana announced that Microsoft has selected the company to analyze clickstream event data generated daily by the Bing search engine.

How to Get Insights on Customer Behavior
White Paper

How to Get Insights on Customer Behavior

Intuition versus Insight: Finding the Truth with Behavioral Analytics. Interana Speeds New Insights on Customer Behavior.

How to Talk to Your CEO About Building a Data-Informed Culture
One Pager

How to Talk to Your CEO About Building a Data-Informed Culture

Building a data-informed culture is not easy, as it often requires a period of short-term stress, and may briefly reduce your productivity. You will need time to adjust to the new ways of working that this kind of culture demands. However, the results, and the improvements that you will get if you commit are well worth the effort. The first step in building a more data-informed organization is making the case to your boss.

Curiosity got the Cat Promoted: The Case for Behavioral Analytics
eBook

Curiosity got the Cat Promoted: The Case for Behavioral Analytics

What behavioral analytics is and how it differs from simple clickstream reporting and business intelligence. Why self-service behavioral analytics is critical to digital transformation across different industries and types of digital services. What technical capabilities are required of a behavioral analytics solution.

Self-Service is for Gas
eBook

Self-Service is for Gas

Find out how Interana reduces the time to insight by giving subject matter experts around the organization the power to flexibly explore their questions without coding or data science expertise.

The Definitive Guide to Sampling Event Data at Scale
eBook

The Definitive Guide to Sampling Event Data at Scale

Interana is optimized to work with all the raw unsampled events at amazing speeds, and includes sampling as an important tool that adds even more agility to the discovery process. There are right and wrong ways to sample event data for behavioral analytics. Learn how in this free eBook.

U.S. Federal Emergencies Over Time
Data Story

U.S. Federal Emergencies Over Time

A federal disaster or emergency declaration provides federal assistance programs and funds to supplement state and local government efforts during some kind of catastrophe. We analyzed on Interana a public data set of emergencies and disasters declared by the President of the United States since 1953.

Event Data at Speed and Scale
White Paper

Event Data at Speed and Scale

One is easy; a Trillion is rather more difficult. Event data has particular qualities that differentiate it. Specifically, the concepts of chronology.

Ann Johnson Interview on Bloomberg TV
Video

Ann Johnson Interview on Bloomberg TV

Interana CEO Ann Johnson discusses the company’s data analytics product on Bloomberg West with Cory Johnson.

Unlocking New Opportunities with Behavioral Analytics at Hootsuite
Video

Unlocking New Opportunities with Behavioral Analytics at Hootsuite

Join Robi Chakrabarti, Product Operations at Hootsuite and Christina Noren, Head of Product at Interana to discuss how behavioral analytics has helped Hootsuite to reveal hidden opportunities for growth and pinpoint issues affecting digital business outcomes such as conversion, engagement, and retention.

Behavioral Analytics with Living Dashboards
Video

Behavioral Analytics with Living Dashboards

Interana’s Living Dashboards act as a base camp for exploration and collaboration. This short video demonstrates how our dashboards empower live exploration of raw and unaggregated data, collaboration among many users, and other powerful dashboard features.

Yesware Increases Free-to-Paid Conversion with Behavioral Analytics
Success Story

Yesware Increases Free-to-Paid Conversion with Behavioral Analytics

Find out how SaaS company Yesware uses Interana’s behavioral analytics to get deeper usage insights and optimize for paid conversion.

Empower Your Team With Behavioral Analytics
One Pager

Empower Your Team With Behavioral Analytics

Interana empowers you to instantly answer any question about the behavior of people and things interacting with digital services. All without writing code or waiting for data teams to process requests with blinding speed at massive scale.

Ovum On the Radar: Interana
Analyst Report

Ovum On the Radar: Interana

Interana adapts innovations developed at Facebook to deliver a unique end user–focused fast data solution that melds real-time and historical analysis of event-driven trends at scale.

Take a One Minute Tour of Interana
Video

Take a One Minute Tour of Interana

See why Interana’s solution is your best choice for answering any question about the digital behavior of people and devices.

Three Techniques to Attract New Users and Boost Engagement
Video

Three Techniques to Attract New Users and Boost Engagement

Hear from Bryan Mao, BloomBoard Head of Bus. Ops. & Analytics, on how they leverage behavioral analytics to develop strategies to attract new customers, fine-tune service features to increase engagement, and create new service offerings to maximize retention.

451 Research Impact Report on Bing Win
Analyst Report

451 Research Impact Report on Bing Win

Interana recently announced they would be providing behavioral analytics for Microsoft Bing, the second largest online search provider.

Ann Johnson Interview on NBC Press:Here
Video

Ann Johnson Interview on NBC Press:Here

Interana CEO and Co-Founder Ann Johnson joins Scott McGrew on NBC Press:Here to discuss Interana’s solution and why companies rely on it.

How to Audit Your Data Culture
One Pager

How to Audit Your Data Culture

Being data-informed doesn’t just mean collecting more or better data. It’s about revamping existing practices around decision-making, setting goals, and structuring your organization. Here are questions you can use to audit your organization's data culture.

OpenWager Triples Conversion Rate by Betting on Behavioral Analytics
Success Story

OpenWager Triples Conversion Rate by Betting on Behavioral Analytics

See how OpenWager tripled their conversion rate with behavioral analytics.

Interana: Behavioral Analytics for Everyone
Video

Interana: Behavioral Analytics for Everyone

Interana empowers users across digital economy businesses such as Microsoft, Tinder, Sonos and Imgur in roles from product, growth, marketing, UX, sales, support and content to routinely and interactively explore real behavior to inform everything they do.

Imgur Uses Behavioral Analytics to Obtain 360-Degree View of its Users
Success Story

Imgur Uses Behavioral Analytics to Obtain 360-Degree View of its Users

Learn how Imgur uses behavioral analytics to transform this massive amount of event data into a clear, real-time, 360-degree view of its users and how they are consuming content.

Bleacher Report Increases Time to Insights by 95%
Success Story

Bleacher Report Increases Time to Insights by 95%

Learn how Bleacher Report uses Interana to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.

How Behavioral Analytics is Redefining Engagement in the Digital Economy with Reddit & Microsoft
Video

How Behavioral Analytics is Redefining Engagement in the Digital Economy with Reddit & Microsoft

Join our interactive panelists, Joe Gallagher, Data Lead, Reddit and James Senior, Product Lead, Microsoft and learn how they’re leveraging behavioral analytics to gain a deeper understanding of their customers’ digital journey.

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