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Case Studies

Virtual Gaming World (VGW) doubles LuckyLand Slots average revenue

Knowing the important details about how customers interacted, engaged, and connected became a (literal) game-changer. Interana helped VGW know more about how customers engaged, played, and connected with others on their popular social casino games.

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Case Studies

Bleacher Report Decreases Time to Insights by 95%

Learn how Bleacher Report uses Interana to rapidly gain insights into user behavior, increase conversion and engagement, build satisfaction, and redesign their web and mobile applications.

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News

Interana Announces New Leadership Team

Team complements world class technology with deep enterprise go-to-market experience

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Ethical Behavior: Is your data strategy harmful or helpful?

People are changing their behavior to limit the information they share with brands online. How many of us have installed ad blockers, used private browser windows, reduced (or even stopped) using social media? Read Interana's latest report on the value of deploying ethical tactics to maximize customer engagement . . . and respect.

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Retailers: Improving customer engagement across digital platforms

Creating valuable customer experiences are critical as consumers engage with digital platforms -- first step is knowing what they do when they engage

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Stop Guessing, Start Knowing

Want to make business decisions at the speed of conversation? Is my customer’s journey smooth? If not, why? Are customers engaging? With what? At what point do they leave?

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News

Interana Announces Funding from M12; Earns Microsoft Co-Sell Status

Interana today announced its funding from M12, Microsoft’s venture fund. The Company also announced it has earned Microsoft Co-Sell status to engage in strategic joint sales with Microsoft.

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A Conversation with Greg Smirin, CEO Interana

Q: You have an entirely new executive team, what are your strengths and how are you managing this restart to compete in the crowded PaaS industry? GS: Our CTO, Bobby Johnson led infrastructure engineering at Facebook through its first billion users. He transformed that unique experience into Interana’s unique IP stack that enables everyone in a company to fully understand each customer’s usage of their products and services.

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Meet Bobby Johnson, Interana Co-founder & CTO

Q: Tell me about what you and your team built at FB; how do you leverage that expertise at Interana? BJ: At Facebook my team-built software to give everyone in the business access to the information they needed to do their job better, whatever that job happened to be. We ended up building a lot of tools, some of which were great, and others not so much.

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Interana Raises Funds from M12, Microsoft’s Venture Fund: The MTA Perspective

Interana, an event data platform, recently announced that it has received funding from M12, Microsoft’s venture fund. This is a Series D funding round for the company. In 2016, Interana secured $18 million in a funding round that was led by Vertex Ventures, Data Collective, Index Ventures, Fuel Capital, and Battery Ventures, taking the total figure of funds raised by Interana to $46.2 million. With the latest funding round, it has also earned Microsoft Co-Sell status, and can now engage in strategic joint sales with Microsoft.

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Interana Raises Venture Capital Funding From M12

Led by CEO Gregory Smirin, Interana is an event data platform that enables enterprise employees to understand each customer action to develop products, , increase customer engagement, ensure customer renewals, or improve functionality, and drive growth.

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Interana Unveils World’s Most Advanced Platform for Behavioral Discovery and Analysis

Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations

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White Paper

The Data Exploration Manifesto

It's 2019. Yet, in many ways, organizations are still analyzing their big data like it’s 1999.

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White Paper

The Current State of Data and Analytics

We recently polled business professionals with a stake in data and analytics at their organizations to see how things are going. And we learned a few things.

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White Paper

How and Why: The Power Couple of Profitable Data Analytics

Getting more value from your data means uncovering intelligence that helps your business take concrete actions to improve outcomes.

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Collateral

Interana: Data > Opinion

Unlike traditional BI and analytics tools that only tell you “what,” Interana helps you discover “why.” It allows business users to easily analyze trillions of time-based data points dynamically, iteratively, and in real time, making it the ideal platform for customer behavior analytics, web and mobile analytics, and product innovation and optimization. Interana is unique in its ability to analyze enormous data sets without forcing users to rely on partial or aggregated data, or restrict their analyses to a limited set of pre-defined queries. This is why the most demanding datadriven organizations such as Microsoft, Comcast, Uber, and others rely on Interana to transform their raw data into actionable insight.

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Metlife ‘Speed Dates’ 16 Cutting-Edge Insurtech Start-Ups in 8-Hour Innovation Hunt

Interana is among 16 startups that will present at the fifth annual "Ignition" Summit in New York. MetLife is hosting the one-day summit at its HQ to identify emerging digital technologies that will help transform the insurance industry and "strengthen connections in a digital world"

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Interana Featured in Database Trends and Applications

Interana Co-Founder and CTO Bobby Johnson was recently featured in "Game-Changing Technologies For Today’s Data Scene."

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Interana Names Scott Leatherman as Chief Marketing Officer, Announces Growing Leadership Team to Support Customer Expansion

REDWOOD CITY, Calif. – June 12, 2019 – Interana, maker of the world’s most advanced solution for product analytics in a GDPR era, today announced Scott Leatherman as its chief marketing officer reporting to CEO Greg Smirin. Scott will oversee customer and partner growth as the company expands to meet the growing demand for actionable insights with speed, scalability and ease of use.

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Reinventing Media is Product Management

Ross Schwaber, Senior Director of Product at Bleacher Report, and Mark Frigon, VP of Product at Interana, discuss how to use analytics to adapt to a changing media landscape, build data-driven products, and personalize the customer experience on This is Product Management Podcast.

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Interana CMO Scott Leatherman Featured in MarTech Series

MarTech Series shared Interana's recent announcement of Scott Leatherman as its chief marketing officer reporting to CEO Greg Smirin.

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Interana Offers Financial Incentives to Users of Amplitude to Switch to GDPR Compliant, Multi-Source Analytics Interana 3.0

Interana, the most advanced solution for product analytics in the GDPR era, today announced it is enabling current customers of single data source preconfigured analytic tools to try a solution that enables enterprises to get answers and insights from user behaviors in real time.

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Interana Fast-Tracks Enterprise Behavioral Analytics, Powered by Microsoft Azure

Experience Interana on Azure for free. Interana, combined with Azure credits, enables enterprises to get answers and insights from user behaviors in real-time while being supported by the security and stability of Azure.

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White Paper

Why "Self-service" Analytics Tools Are Failing Product Development

Learn more about the common shortcomings of self-service data analytics tools and how Interana provides true self-service access to your data.