Feed Your Curiosity

Interactive behavioral analytics for the digital economy


See why Tinder swiped right on Interana

We considered a range of popular analytics options, but none could offer us the speed, scalability and flexibility of Interana and still be truly self-service for both general business users and data analysts. The two big wins of Interana are that it’s so fast and the user interface is surprisingly simple given how much you can do.

Dan Gould
Vice President of Technology, Tinder

What We’re Thinking

How I Learned To Stop Worrying And Love The Bomb.

One of the things I loved when I was a product manager was when I could understand my users better – both qualitatively with user interviews, user testing, and contextual inquiry, and quantitatively, by building and instrumenting my products to allow me to dig...

Best Practices for Anonymous Events

Most websites and many applications have traffic from both logged-in and logged-out or unknown users. While it is clearly important to learn about how your logged-in users interact with your application, there are often also extremely vital flows associated with users...

Structured Logging in Interana

Interana’s purpose is to help people understand how digital products are used in the world. However, Interana can also help people understand how Interana itself is used. It may sound a little meta, but Interana is just as capable of introspection as it is of...

In The News

Technorati Founder David Sifry Joins Interana as Vice President of…

September 7, 2016

REDWOOD CITY, CA–(Marketwired – Sep 7, 2016) – Interana, the leader in behavioral analytics for the digital economy, announced the hiring of serial tech entrepreneur and expert in user-centered product development David Sifry as Vice…

Digital Services are Driving Expansion of Behavioral Analytics

July 12, 2016

Organizations like Imgur, Flowroute and BloomBoard are adopting behavioral exploration as a core element of their digital transformation and overall digital business strategy.

Smart Business: Treat Your Data Like a Stream of Events

Inside BigData
May 16, 2016

In this special guest feature, Bobby Johnson, Co-founder and CTO of Interana, examines the value of “event data” to the enterprise and if you treat all of your data as a stream of events, problems…

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Want to learn more about Interana? We would love to give you a demo.