What Is It?
All in one software that lets you answer any question about behavior
"Are users with a good startup experience more likely to still be users 6 months later?"
"How is my next day retention rate doing after my recent product change?"
"What’s my distribution of lag time between first use and taking a specific action?"
"Do users who come back based on a text alert stay re-engaged 30 days later?"
"What are leading indicators of connected device failures in the field?"
"What other topics are popular amongst users who like my top advertiser’s ads?"
"How many on demand gigsters are canceling gigs last minute?"
"What topics have the most active threads?"
"Which users getting referrer credits have referred the most valuable new users?"
"What are common actions amongst users who resurrected?"
Built for behavior
Behavior is the full journey through time of every actor’s interactions with a digital service. An actor can be a user, but it can also be a thing, a sensor, a topic or anything else that interacts with a service through time.
Digital services today are more than mobile and web apps – they’re also IoT networks, AI engines, clicks & bricks hybrids, on demand services and even AR and VR.
These entities, or actors, can be users, accounts, connected devices, discussion topics, bots, drones or other apps.
Behavioral questions are about more than just doing simple set aggregations– they’re about sequences of actions by large populations of actors.
These are fundamentally different questions than what traditional BI and reporting tools and SQL were designed to answer.