Intuition versus Insight: Finding the Truth with Behavioral Analytics. Interana Speeds New Insights on Customer Behavior.
People are changing their behavior to limit the information they share with brands online. How many of us have installed ad blockers, used private browser windows, reduced (or even stopped) using social media? Read Interana's latest report on the value of deploying ethical tactics to maximize customer engagement . . . and respect.
One is easy; a Trillion is rather more difficult. Event data has particular qualities that differentiate it. Specifically, the concepts of chronology.