Team complements world class technology with deep enterprise go-to-market experience
Kelly Brieger, head of marketing for Interana explains how having detailed customer knowledge enables a new kind of brand loyalty
The company announced its new leadership team led by CEO Greg Smirin. Smirin was chosen to lead the company, alongside CTO and co-founder Bobby Johnson, as the company has expanded to support customers with some of largest scale and most demanding operating environments in the Fortune 1000.
Interana today announced its funding from M12, Microsoft’s venture fund. The Company also announced it has earned Microsoft Co-Sell status to engage in strategic joint sales with Microsoft.
Q: You have an entirely new executive team, what are your strengths and how are you managing this restart to compete in the crowded PaaS industry? GS: Our CTO, Bobby Johnson led infrastructure engineering at Facebook through its first billion users. He transformed that unique experience into Interana’s unique IP stack that enables everyone in a company to fully understand each customer’s usage of their products and services.
Q: Tell me about what you and your team built at FB; how do you leverage that expertise at Interana? BJ: At Facebook my team-built software to give everyone in the business access to the information they needed to do their job better, whatever that job happened to be. We ended up building a lot of tools, some of which were great, and others not so much.
Interana, an event data platform, recently announced that it has received funding from M12, Microsoft’s venture fund. This is a Series D funding round for the company. In 2016, Interana secured $18 million in a funding round that was led by Vertex Ventures, Data Collective, Index Ventures, Fuel Capital, and Battery Ventures, taking the total figure of funds raised by Interana to $46.2 million. With the latest funding round, it has also earned Microsoft Co-Sell status, and can now engage in strategic joint sales with Microsoft.
Led by CEO Gregory Smirin, Interana is an event data platform that enables enterprise employees to understand each customer action to develop products, , increase customer engagement, ensure customer renewals, or improve functionality, and drive growth.