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Interana Announces New Leadership Team

Team complements world class technology with deep enterprise go-to-market experience

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Customer Experience Should Be Treated as Your Single Most Important Product

Kelly Brieger, head of marketing for Interana explains how having detailed customer knowledge enables a new kind of brand loyalty

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New Leadership for Interana

The company announced its new leadership team led by CEO Greg Smirin. Smirin was chosen to lead the company, alongside CTO and co-founder Bobby Johnson, as the company has expanded to support customers with some of largest scale and most demanding operating environments in the Fortune 1000.

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Interana Announces Funding from M12; Earns Microsoft Co-Sell Status

Interana today announced its funding from M12, Microsoft’s venture fund. The Company also announced it has earned Microsoft Co-Sell status to engage in strategic joint sales with Microsoft.

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A Conversation with Greg Smirin, CEO Interana

Q: You have an entirely new executive team, what are your strengths and how are you managing this restart to compete in the crowded PaaS industry? GS: Our CTO, Bobby Johnson led infrastructure engineering at Facebook through its first billion users. He transformed that unique experience into Interana’s unique IP stack that enables everyone in a company to fully understand each customer’s usage of their products and services.

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Meet Bobby Johnson, Interana Co-founder & CTO

Q: Tell me about what you and your team built at FB; how do you leverage that expertise at Interana? BJ: At Facebook my team-built software to give everyone in the business access to the information they needed to do their job better, whatever that job happened to be. We ended up building a lot of tools, some of which were great, and others not so much.

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Interana Raises Funds from M12, Microsoft’s Venture Fund: The MTA Perspective

Interana, an event data platform, recently announced that it has received funding from M12, Microsoft’s venture fund. This is a Series D funding round for the company. In 2016, Interana secured $18 million in a funding round that was led by Vertex Ventures, Data Collective, Index Ventures, Fuel Capital, and Battery Ventures, taking the total figure of funds raised by Interana to $46.2 million. With the latest funding round, it has also earned Microsoft Co-Sell status, and can now engage in strategic joint sales with Microsoft.

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Interana Raises Venture Capital Funding From M12

Led by CEO Gregory Smirin, Interana is an event data platform that enables enterprise employees to understand each customer action to develop products, , increase customer engagement, ensure customer renewals, or improve functionality, and drive growth.