Fast-Growing Start-Up Continues to Transform Big-Data Landscape with Event-Based Solution

Menlo Park, Calif. – May 6, 2015 – Interana, the self-service analytics solution for event data, today announced it was named a “Cool Vendor” in the “Cool Vendors in Analytics, 2015” report by Gartner, Inc. According to Gartner, “the analytics market continues to diversify, with a variety of emerging vendors targeting increasingly specific problems that organizations possess. The analytics market continues to be one that readily lends itself to innovation, and the growing demand for analytic capability across all parts of organizations creates a growing opportunity for vendors to offer compelling new solutions.”

Read the “Cool Vendor in Analytics, 2015” here:

Interana is the self-service analytics solution for event data at scale. An end-to-end solution, Interana combines a columnar storage backend, an analytics engine and an interactive visual frontend that allows people to get answers to questions in seconds without writing coding. Event data is the most important data being generated in organizations today (clickstreams, sensor data, IoT devices, etc.). Analytics on event data reveal the patterns of events people, products or machines make over time, providing insights into how customers behave and products are used. By providing a clear understanding of product and customer behavior, Interana makes rapid insights into key metrics such as conversion, growth modeling, usage metrics, customer analytics and more straightforward. Interana is built to handle massive raw datasets with the ability to process trillions of events in seconds, reducing query latency and extract, transform, load (ETL). A distributed solution, Interana easily scales with data volumes and runs on-premises or in a private cloud.

“Increasingly, businesses are being forced to analyze immense amounts of data and extract business-critical information while running in real time. With so many businesses running some or all of their operations through the web, understanding customers’ precise behavior is no longer a luxury they can afford to ignore,” said Mike Dauber, general partner at Amplify Partners. “Interana enables businesses to understand, at a granular level, the behavior of their customers. Interana is well positioned to help business users understand very large volumes of streaming data from virtually any source.”

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“We believe being a Gartner “cool vendor” reinforces what our customers are saying—we are a new and different solution that’s providing awesome business value,” said Ann Johnson, CEO at Interana. “We’re on target with our mission to give people a clear picture of their business so they can make the best data-informed decisions. Everyone in the company can leverage Interana for rapid-fire visual and interactive exploration of their event data. It’s so easy and intuitive people start asking new types of questions—even off-the-wall questions—to gain fresh insights into how customers behave and how products are used. Personally, I think that’s really cool.”

Just six short months out of stealth, the company has shown impressive growth, including a strong list of new Web-based and Internet of Things customers, seven-digit revenues, proof-of-concept deployments, $20 million in Series B funding and the doubling of staff to enhance its already impressive team. In addition, CEO Ann Johnson was recognized by The Silicon Valley Business Journal as one of its Women of Influence 2015.

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