Interana Named as Top Market Analytics Platform and Tech Startup of the Year

Redwood City, Calif. May 9, 2016Interana announced today that it has been honored as a 2016 Edison Award winner in the Market Analytics category and as a 2016 Stevie® Award winner in the Tech Startup of the Year category.

“Being recognized by two prestigious, highly-acclaimed awards is a testament to the hard work and technology innovation the Interana team has put into the company and our solution,” said Ann Johnson, CEO, Interana. “The market will continue to see Interana grow as we provide the behavioral analytics solution that lets people at all levels of technical prowess explore their own data visually and intuitively.”

Interana’s unique ability to enable makers and doers to intuitively and interactively explore real behavior captured the judge’s attention. Interana allows users to iterate behavioral questions rapidly with an architecture purpose-built for visual and interactive exploration of arbitrary sequences of actions across large populations. With Interana, users are able to quickly and easily derive behavioral insights from their data, empowering them with richer perspectives and greater confidence to make the right decisions daily — thus building a better business and increasing revenue.

The company’s recent customer wins were also a factor in the judges’ decision to honor Interana as a Tech Startup of the Year. In August 2015, the company announced that Microsoft Bing had chosen Interana to analyze the enormous volumes of event data generated daily on its search engine, the second largest in the U.S. In addition to Microsoft, Interana is trusted by fast-growing and innovative companies such as Reddit, Imgur, Sonos, Flowroute, Tinder and Hootsuite.

Being recognized with an Edison Award is one of the highest accolades a company can receive in the name of innovation and business success. The Edison Awards honor excellence in new product and service development, marketing, human-centered design and innovation. The list of finalists is submitted to a panel of more than 3,000 judges for voting. Winners are chosen as the “best of the best” by the world’s top senior business executives, academics and innovation professionals.

The American Business Awards (Stevie Awards) are the nation’s premier business awards program. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevie Awards recognize outstanding performances in the workplace worldwide. More than 250 professionals participated in the judging process to select this year’s Stevie Award winners.