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Interana Opens Behavioral Analytics Query Language with Release of 4.0

Introducing Artificial Intelligence Within Industry Best Practice Fast-Start Apps to Speed Time to Insights and ROI from Customer Big Data

CloudBees Recognizes Power of Partnership Between Interana and Segment

Interana’s behavioral analytics coupled with Segment’s customer data infrastructure provides insights into customer interactions from multiple sources in record time.

Exponential Speed Increase of Enterprise Behavioral Analytics on Interana V3

Interana V3 runs up to 50x faster on Microsoft Azure to deliver on the promise of behavioral analytics and customer insights in real-time.

Interana Fast-Tracks Enterprise Behavioral Analytics, Powered by Microsoft Azure

Experience Interana on Azure for free. Interana, combined with Azure credits, enables enterprises to get answers and insights from user behaviors in real-time while being supported by the security and stability of Azure.

Interana Offers Financial Incentives to Users of Amplitude to Switch to GDPR Compliant, Multi-Source Analytics Interana 3.0

Interana, the most advanced solution for product analytics in the GDPR era, today announced it is enabling current customers of single data source preconfigured analytic tools to try a solution that enables enterprises to get answers and insights from user behaviors in real time.

Interana Featured in Database Trends and Applications

Interana Co-Founder and CTO Bobby Johnson was recently featured in "Game-Changing Technologies For Today’s Data Scene."

Interana CMO Scott Leatherman Featured in MarTech Series

MarTech Series shared Interana's recent announcement of Scott Leatherman as its chief marketing officer reporting to CEO Greg Smirin.

Reinventing Media is Product Management

Ross Schwaber, Senior Director of Product at Bleacher Report, and Mark Frigon, VP of Product at Interana, discuss how to use analytics to adapt to a changing media landscape, build data-driven products, and personalize the customer experience on This is Product Management Podcast.

Interana Names Scott Leatherman as Chief Marketing Officer, Announces Growing Leadership Team to Support Customer Expansion

REDWOOD CITY, Calif. – June 12, 2019 – Interana, maker of the world’s most advanced solution for product analytics in a GDPR era, today announced Scott Leatherman as its chief marketing officer reporting to CEO Greg Smirin. Scott will oversee customer and partner growth as the company expands to meet the growing demand for actionable insights with speed, scalability and ease of use.

Metlife ‘Speed Dates’ 16 Cutting-Edge Insurtech Start-Ups in 8-Hour Innovation Hunt

Interana is among 16 startups that will present at the fifth annual "Ignition" Summit in New York. MetLife is hosting the one-day summit at its HQ to identify emerging digital technologies that will help transform the insurance industry and "strengthen connections in a digital world"

Interana Unveils World’s Most Advanced Platform for Behavioral Discovery and Analysis

Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations

Interana Raises Funds from M12, Microsoft’s Venture Fund: The MTA Perspective

Interana, an event data platform, recently announced that it has received funding from M12, Microsoft’s venture fund. This is a Series D funding round for the company. In 2016, Interana secured $18 million in a funding round that was led by Vertex Ventures, Data Collective, Index Ventures, Fuel Capital, and Battery Ventures, taking the total figure of funds raised by Interana to $46.2 million. With the latest funding round, it has also earned Microsoft Co-Sell status, and can now engage in strategic joint sales with Microsoft.

Interana Announces Funding from M12; Earns Microsoft Co-Sell Status

Interana today announced its funding from M12, Microsoft’s venture fund. The Company also announced it has earned Microsoft Co-Sell status to engage in strategic joint sales with Microsoft.

Interana Raises Venture Capital Funding From M12

Led by CEO Gregory Smirin, Interana is an event data platform that enables enterprise employees to understand each customer action to develop products, , increase customer engagement, ensure customer renewals, or improve functionality, and drive growth.

Interana Announces New Leadership Team

Team complements world class technology with deep enterprise go-to-market experience

A Conversation with Greg Smirin, CEO Interana

Q: You have an entirely new executive team, what are your strengths and how are you managing this restart to compete in the crowded PaaS industry? GS: Our CTO, Bobby Johnson led infrastructure engineering at Facebook through its first billion users. He transformed that unique experience into Interana’s unique IP stack that enables everyone in a company to fully understand each customer’s usage of their products and services.

Meet Bobby Johnson, Interana Co-founder & CTO

Q: Tell me about what you and your team built at FB; how do you leverage that expertise at Interana? BJ: At Facebook my team-built software to give everyone in the business access to the information they needed to do their job better, whatever that job happened to be. We ended up building a lot of tools, some of which were great, and others not so much.

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