The old way of doing business involved quarterly meetings in which a very few data points were interpreted by the senior leadership team, and then whoever had the highest title got to make a decision, disguising biases as “experience.”
The new way is much more scientific and defensible. It's called behavioral analytics.
Download your FREE copy of ESG's spotlight report to discover a better way to gain insights into how your customers behave and products are used – powered by data, not opinions. The spotlight report will cover important topics such as:
- Data exploration – combine all sources of event data to find everything available and relevant.
- Root cause analysis – linking events to relationships to identify subtle or rare patterns.
- Visualization – displaying the connections in a fashion that is easily understood and shareable.
- Iterative, interactive querying – immediately following up with more questions to probe deeper.