In a world of sophisticated and complex digital customer experiences, leading brands are asking: are we benefiting from all of this data?
Perhaps more importantly, are we deploying best practices when it comes to ethics?
We're all starting to reduce the information we share online—how many of us have installed ad blockers, used private browser windows, reduced (or even stopped) using social media?
Interana's Matt Green dives into the topic of ethics when it comes to data collection and strategy. Do your data tactics harm or help your customers?
Fill out the form to read the full report.