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October
  • Press Release

    Interana CTO and Founder Joins Computer History Museum Board of Trustees

    Interana - Oct 3, 2017

    Interana today announced CTO and co-founder Bobby Johnson has joined the Board of Trustees of The Computer History Museum (CHM), the world's leading institution exploring the history of computing and its ongoing impact on society. Johnson joins fellow trustees from Apple, Microsoft, IBM, Sandisk, Intuit, Accenture, Stanford University and Cisco.  More...

September
September
September
  • News

    Choosing the Best Big Data Partners: Eight Questions to Ask

    ZDNet - Sep 1, 2017

    In May 2017, Interana, which provides interactive behavioral analytics, surveyed 200 people from companies that ranged from startups to Fortune 500 firms. Although 88 percent of respondents said that their companies recognized the importance of being "data-informed," and 91 percent said that having an analytics solution in place was important, most acknowledged that their companies were struggling when it came to "delivering analytics solutions that are accessible, fast, and flexible enough to give them the insights they need."

August
  • News

    Who’s Democratizing Data?

    DZone - Aug 31, 2017

    Thanks to Christina Noren, CPO of behavioral analytics company Interana for the answers to these questions about data democratization. Christina served as SVP Solutions and VP Product Management at Splunk for seven years prior to joining Interana. We spoke to her to get her perspective on the state of big data today and into the future.

August
August
July
July
July
  • News

    Women in Business Q&A: Ann Johnson, Co-Founder and CEO, Interana

    Huffington Post - Jul 16, 2017

    At the helm of Interana, the experts in event data analytics, Ann created a community of all-star talent united and inspired by the Interana vision to make data-informed decisions a natural extension of everyone’s workflow. Her company’s disruptive technology has created a new market for massive scale, easy to use, behavior analytics. Early wins include providing analytics on all Microsoft Bing’s queries, helping Tinder develop new customer-driven features, and delivering IoT analytics for Sonos devices.

July
  • News

    “What Does Customer Service Mean to You?” from 7 SaaS Companies

    Productive Teams - Jul 11, 2017

    Alexis Johnson, VP of Customer Operations at analytics tool Interana, believes that customer service should be a dialogue. “Customer service at Interana is an active collaboration with our users. We work with our customers as data changes, business needs evolve, and our product grows. This dialogue is key to the relationship we build with our users.”

June
  • News

    “Above the Trend Line” – Your Industry Rumor Central for 6/26/2017

    InsideBIGDATA - Jun 26, 2017

    We also received a commentary on the New York Times announcing its move to expand its online comment forums while adding AI to assist human moderators slogging through the comments to oust the trolls. Facebook also announced it will be using AI to identify potential terrorist posts and accounts on its platform. Bobby Johnson, co-founder and CTO at behavioral analytics company Interana and former infrastructure lead at Facebook shares his comments.

June
June
  • News

    Analytics Tools Are Still a Challenge for Many

    eMarketer - Jun 7, 2017

    There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many of them, according to behavioral analytics provider Interana.

June
  • News

    Majority of Firms Say Their Analytics Tools Fall Short

    Information Management - Jun 6, 2017

    A majority of organizations are finding shortcomings in the data analytics products they’re using, with nearly 70 percent encountering behavioral questions on a regular basis that they could not answer using their current tools, according to new research from Interana, a provider of interactive analytics technology.

June
  • News

    Many Organizations Still Struggle to Turn Data into Insights

    Information Management - Jun 5, 2017

    That is the conclusion of a new study from Interana, which looks at the experiences that organizations are having with big data and analytics in 2017. The study revealed that 70 percent of organizations feel they do not get critical insights from their data or get data into the hands of the right individuals.

June
  • News

    “Above the Trend Line” – Your Industry Rumor Central for 6/5/2017

    InsideBIGDATA - Jun 5, 2017

    Success is not always due to innovation, and although Facebook is successful, I believe it’s a result of Facebook’s relentless drive to win. As a former Facebook engineer, I witnessed first-hand Zuckerberg’s rallying cry of ‘domination’ and ‘lockdown’ when Facebook faced similar competitive threats (from Google and Twitter, specifically) during my six years at the company.

June
  • News

    4 Mistakes We All Make to Perpetuate Gender Bias

    Entrepreneur - Jun 1, 2017

    Christina Noren, the chief product officer at Interana in Redwood City, Calif., said she has seen this firsthand throughout her career. "Men are allowed to make mistakes without it being generalized to think they are incompetent," she said. "Women are not. We see this at all levels."

June
May
  • News

    Inclusion Done Right: Hiring

    The New Stack - May 31, 2017

    “I cannot tell you,” said Christina Noren, Chief Product Officer at Interana, “how amazing it is to go to work every day and just do my job. Not have to hassle with all the dancing I used to have to do to manage working in a sexist environment just to get my job done.”

May
  • News

    70% of Organizations Struggle With Big Data

    DZone - May 30, 2017

    It was great speaking with Bobby Johnson, CTO and Founder of Interana about the findings from its inaugural State of Data Insights Report. Interana surveyed nearly 200 respondents from a variety of companies and roles — ranging from startups to Fortune 500 companies, C-level executives, and VPs to individual contributors — to assess how today’s businesses access, use, and analyze data. Results indicate that the majority of respondents find shortcomings in their current analytics solutions, with nearly 70% of organizations encountering behavioral questions on a weekly to monthly basis that they could not answer using their current tools.

May
May
May
  • Press Release

    Interana Survey Reveals 70% of Organizations Struggle to Find Critical Data Insights or Get Data in the Right Hands

    Interana - May 25, 2017

    Interana surveyed nearly 200 respondents from a variety of companies and roles––ranging from startups to Fortune 500 companies, C-level executives and VPs to individual contributors––to assess how today’s businesses access, use, and analyze data. Results indicate that the majority of respondents find shortcomings in their current analytics solutions, with nearly 70% of organizations encountering behavioral questions on a weekly to monthly basis that they could not answer using their current tools.  More...

May
  • News

    Big Data: Businesses Find Big Data Success Stories Possible, but Hard to Replicate

    FormTek - May 3, 2017

    Bobby Johnson, co-founder of Interana, said of Hadoop that “there’s a bunch of things that people have been trying to do with it for a long time that it’s just not well suited for. It’s never really broken out of the developer world. People have this idea of, ‘Oh there’s all these legacy data warehouses and the new cool way to do it is Hadoop.’ But when you try to do that, you realize it’s actually a lot worse. It’s better than a data warehouse in that have all the raw data there, but it’s a lot worse in that it’s so slow.”

May
  • News

    “Above the Trend Line” – Your Industry Rumor Central for 5/1/2017

    InsideBIGDATA - May 2, 2017

    "Christina Noren, CPO at Interana offered us some comments about the Info/Birst acquisition: Moves like Infor buying Birst will likely be replicated more, with incumbent analytics players being acquired by application software players because they tend toward prescriptive analytics that depend on a fixed model of the business. That comes most consistently from packaged applications. Independent analytics vendors need to provide more flexibility and exploratory capability for digital businesses to understand what is happening in their proprietary services vs. analytics closely tied to the cookie cutter aspects of the business embodied in packaged applications. There is a split happening here."

May
  • News

    Inclusion Done Right: Taking Action

    The New Stack - May 1, 2017

    This is part two of a three-part series on inclusion done right. Part one talks about the experience of employees, from engineers to CEOs, of working at a company where inclusion is part of the culture. Part two discusses the specific actions the companies take to create a feeling of inclusion. Part three talks about the hiring process, and how to hire not just for diversity, but for inclusion.

April
  • News

    Inclusion Done Right in a World of Rampant Sexism: An Engineer’s Perspective

    The New Stack - Apr 28, 2017

    “I can’t tell you what a joy it is to go to work and just do my job.” Christina Noren’s piercing words stopped me cold. What would that be like, I wondered? I was interviewing Noren, chief product officer at Interana along with Bobby Johnson, the company’s chief technology officer. Talk turned to Susan Fowler’s February blog post. As two women in tech for the past few decades, Noren and I commiserated and shared perspective on the rampant sexism in the industry."

April
April
March
  • News

    Hadoop at Strata: Not Exactly ‘Failure,’ But It Is Complicated

    Datanami - Mar 20, 2017

    "The difficulty in getting data out of Hadoop has been well documented. Bobby Johnson, who helped develop a time-series database with his behavioral analytics company Interana, told Datanami about a meeting he had with a prominent venture capitalist in Silicon Valley. “He said, with no hint of irony, ‘We’ve solved writing data into Hadoop. Now we just need to solve reading data out.'”"

March
  • News

    Hadoop Has Failed Us, Tech Experts Say

    Datanami - Mar 13, 2017

    One of the companies that supposedly tamed Hadoop is Facebook, which developed relational database technologies like Hive and Presto to enable SQL querying for data stored in HDFS. But according to Bobby Johnson, who helped run Facebook’s Hadoop cluster before co-founding time-series analysis tool vendor Interana, the fact that Hadoop is still around is a “historical glitch.”

March
March
  • News

    16 Ways Leading Entrepreneurial Women Balance Work and Life

    Tech.co - Mar 9, 2017

    An example of how we do this is by addressing the lack of public childcare – one of the biggest challenges facing women in the workplace today. In an effort to support employees with children, we have ensured that our office remains a kid-friendly environment with a dedicated play room equipped with toys and books, tracing back to the days where we operated the company out of our home.

March
  • News

    The Hot Aisle – Cache Yo Data Ousside, Howbou Dah? with Bobby Johnson – Episode 58

    The Hot Aisle - Mar 8, 2017

    Bobby Johnson (@InteranaBobby) CTO & Founder at Interana (@InteranaCorp) joins us this week on The Hot Aisle to talk about Interactive Analytics and how companies can break down barriers of putting valuable insights right into their employees’ hands. Your hosts Brent Piatti (@BrentPiatti) and Brian Carpenter (@intheDC) break down where Hadoop works & doesn’t and how to remove your high priest(ess) of data. What it’s all about is empowering your organization to make the thousands of decisions it makes every day – easier. Bring your chopsticks, but ditch the soy sauce – because you’re about to ingest some deliciously raw insights.

March
January
  • News

    People on the Move: Aditya Vempaty

    Silicon Valley Business Journal - Jan 20, 2017

    Aditya joins Interana to expand awareness for the company and further drive its mission to fuel digital transformation through data democratization and unique, pointed insights. In his new role he will lead the expansion of all marketing and communications initiatives.

January
  • News

    “Above the Trend Line” – Your Industry Rumor Central for 1/16/2017

    InsideBIGDATA - Jan 16, 2017

    In the people movement category we’ll start with Interana, a leader in behavioral analytics for the digital economy, announcing Aditya Vempaty has joined as Vice President of Marketing. With more than a decade of engineering, marketing and sales experience in enterprise tech, big data and analytics, Vempaty will play a major role in expanding awareness of Interana and the value behavioral analytics brings to digital businesses. Building on eight consecutive quarters of revenue growth, he will lead the expansion of marketing and communications initiatives for the company

January
January
October 2016
  • News

    Menlo Park Expands as Startups, Facebook Grow

    BisNow - Oct 5, 2016

    Up-and-coming startups based in the area include Interana, Click Diagnostics and AI tech enterprise Globality in the residential Homewood Place neighborhood, a firm backed by Facebook COO Sheryl Sandberg and former Vice President Al Gore.

September 2016
September 2016
  • News

    This Week in Data Science (September 13, 2016)

    Be Analytics - Sep 14, 2016

    Unlocking New Opportunities with Behavioral Analytics at Hootsuite – Join Robi Chakrabarti, Product Operations at Hootsuite and Christina Noren, Head of Product at Interana to discuss how behavioral analytics has helped Hootsuite to reveal hidden opportunities for growth and pinpoint issues affecting digital business outcomes such as conversion, engagement, and retention on September 21st.

September 2016
  • News

    “Above the Trend Line” – Your Industry Rumor Central for 9/12/2016

    InsideBIGDATA - Sep 12, 2016

    Interana, a leader in behavioral analytics for the digital economy, announced the hiring of Technorati founder, serial tech entrepreneur and expert in user-centered product development David Sifry as Vice President of Engineering. In this role, Sifry will be responsible for the strategic development of Interana’s behavioral analytics solution and leading the engineering team.

September 2016
August 2016
July 2016
  • News

    Interactive Behavioral Analytics for Winning in the Digital Economy

    James Le, Medium - Jul 27, 2016

    It is definitely important for companies (especially startups) to recognize the needs of exploiting behavioral analytics if they want to get leverage in the digital economy. Powerful tools like SQL, Facebook Analytics, Hadoop, Interana.. are great solutions for engineering/product teams to handle the massive amount of user data and come up with innovative strategies.

July 2016
  • News

    Beyond Excel: What Analysts — Not Data Scientists — Need

    VentureBeat - Jul 20, 2016

    The good news is that open APIs are making it possible for solutions that already exist to take the place of one tool “to rule them all.” Companies like Alteryx, Looker, Zoomdata, Interana and more can each tackle specific problems for end-users. Analysts just need to choose the right tools to get the job done.

July 2016
  • Press Release

    Interana Cites Explosion of Digital Services as Driving Increased Adoption and Expansion Among New and Active Users

    Interana - Jul 12, 2016

    Interana today announced that is has expanded its relationship with Imgur, as well as with Flowroute and BloomBoard. While initially selecting Interana for its ease of use, scalability and cost effectiveness, Imgur, an online image-sharing community, has been impressed with Interana’s ability to provide a real-time, 360-degree look at user behavior, which in turn has delivered an insightful and actionable growth engine and lead-gen tool for its organization. As a result, Imgur has extended use of Interana to more than 35 percent of its employees.  More...

May 2016
  • Award

    Stevie® Award, Tech Startup of the Year

    American Business Awards - May 9, 2016

    Interana is recognized with a Stevie® Award in the Tech Startup of the Year category by The American Business Awards. The American Business Awards (Stevie Awards) are the nation’s premier business awards program. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevie Awards recognize outstanding performances in the workplace worldwide.

May 2016
  • Award

    Edison Award, Market Analytics

    The Edison Awards - May 9, 2016

    Being recognized with an Edison Award is one of the highest accolades a company can receive in the name of innovation and business success. The Edison Awards honor excellence in new product and service development, marketing, human-centered design and innovation. The list of finalists is submitted to a panel of more than 3,000 judges for voting. Winners are chosen as the “best of the best” by the world’s top senior business executives, academics and innovation professionals.

May 2016
March 2016
March 2016
February 2016
  • Press Release

    Interana to Speak at GrowthHackers Conference and eTail West 2016

    Interana - Feb 19, 2016

    Interana today announced that the company will participate in the GrowthHackers Conference on February 18 in Redwood City, CA and eTail West on February 25 in Palm Springs, CA. At the GrowthHackers Conference, Interana CEO, Ann Johnson, will provide a keynote speech at the event, sharing insights into how businesses can overcome the challenges of uncovering growth opportunities using data and behavioral analytics. At eTail West, Interana Head of Product, Lior Abraham, will discuss how ecommerce companies can use behavioral analytics to better understand their customers and boost sales.  More...

September 2015
  • Press Release

    Interana to Speak at Strata + Hadoop World 2015

    Interana - Sep 29, 2015

    Interana today announced that the company will participate in Strata Conference + Hadoop World 2015, taking place Sep 29 – Oct 1, 2015 in New York, NY. At booth #410, Interana will demo its fast and scalable event-based behavioral analytics solution, which allows users to answer critical business questions about how customers behave and products are used. Interana will also hand out free Google Cardboard VR viewers to booth visitors, so they can explore the product further.  More...

September 2015
  • Press Release

    Tinder Swipes Right on Interana’s Behavioral Analytics for Event Data

    Interana - Sep 28, 2015

    Interana today announced that Tinder has successfully used the company to better understand how its tens of millions of users interact with the popular social app, and to make adjustments to improve the quality of matches for users. Tinder users swipe 1.8 billion times per day, resulting in more than 26 million matches per day and over 8 billion matches made since Tinder launched in 2012.  More...

August 2015
  • Press Release

    Microsoft Bing Chooses Interana For Behavioral Analytics at Massive Scale

    Interana - Aug 4, 2015

    Interana today announced that Microsoft has selected the company to analyze the massive volumes of clickstream event data generated daily on Bing, the second-largest U.S. search engine. Bing is constantly improving the search engine and validating the improvements with analytics on usage and behavior. Interana’s unmatched scalability and performance will enable Bing to interactively analyze the growing amounts of event data generated by searches to better understand users’ preferences and accelerate its speed of innovation.  More...

May 2015
  • Award

    Cool Vendor in Analytics, 2015

    Gartner - May 6, 2015

    Interana, the self-service analytics solution for event data, today announced it was named a “Cool Vendor” in the “Cool Vendors in Analytics, 2015” report by Gartner, Inc. According to Gartner, “the analytics market continues to diversify, with a variety of emerging vendors targeting increasingly specific problems that organizations possess. The analytics market continues to be one that readily lends itself to innovation, and the growing demand for analytic capability across all parts of organizations creates a growing opportunity for vendors to offer compelling new solutions.”

May 2015
  • Press Release

    Interana Named a Gartner “Cool Vendor in Analytics, 2015” Six Months Out of Stealth

    Interana - May 6, 2015

    Interana today announced it was named a “Cool Vendor” in the “Cool Vendors in Analytics, 2015” report by Gartner, Inc. According to Gartner, “the analytics market continues to diversify, with a variety of emerging vendors targeting increasingly specific problems that organizations possess. The analytics market continues to be one that readily lends itself to innovation, and the growing demand for analytic capability across all parts of organizations creates a growing opportunity for vendors to offer compelling new solutions.”  More...

April 2015
  • Press Release

    Interana Appoints Industry Veteran as Vice President of Engineering

    Interana - Apr 16, 2015

    Interana today announced the appointment of former NetApp executive Rich Sanzi as vice president of engineering. Sanzi joins an impressive leadership roster at Interana as well as skilled engineers, product designers, and customer-service and sales support personnel from leading technology companies such as Facebook, Intel, LinkedIn, Google, Apple, Microsoft, Netflix, Oracle, Symantec, SAP and VMware.  More...

January 2015
  • Press Release

    Interana Secures $20 Million in Series B Funding Led by Index Ventures; Big Data Leader Mike Volpi Joins Board of Directors

    Interana - Jan 21, 2015

    Interana today announced that it has raised $20 million in Series B funding, fueled by strong market traction and customer adoption. In the first 75 days out of stealth, the company has shown impressive growth, including a strong list of new customers, proof-of-concept deployments, recognition as a Gold Winner in the prestigious CEO World Awards, and an increase of 35 percent in its impressive team. Interana will use the $20 million in Series B funding to expand its reach into enterprises through product development and go-to-market strategies.  More...

October 2014
  • Press Release

    Interana to Exhibit Full-Stack Event-Based Analytics Solution at Strata + Hadoop World 2014

    Interana - Oct 14, 2014

    Interana today announced that the company will participate in Strata Conference + Hadoop World 2014, taking place October 15 -17, 2014, at the Javits Center in New York, N.Y. At booth #120, Interana will demo its newly launched, fast and scalable event-based analytics solution, which allows users to answer critical business questions about how customers behave and products are used. Interana enables users to analyze and explore the key business metrics that matter most in a data-driven world — such as growth, retention, conversion and engagement — in seconds, rather than the hours or days it often takes with existing solutions. Interana allows its customers to discover and investigate these key insights easily through its visual and interactive interface, which makes data analysis a natural extension of everyone’s workflow.  More...

October 2014
  • Press Release

    All-Star Team of Facebook Alumni Announces Interana, An Events-Based Big Data Solution

    Interana - Oct 7, 2014

    Interana announces a new, fast and scalable event-based analytics solution to answer critical business questions about how customers behave and products are used. Interana allows users to analyze and explore the key business metrics that matter most in a data-driven world – such as growth, retention, conversion and engagement – in seconds, rather than the hours or days it often takes with existing solutions. Interana allows customers to discover and investigate these key insights easily through its visual and interactive interface, which makes data analysis a natural extension of everyone’s workflow. Interana has been in private beta for six months with customers including Sony, Jive, Asana, Tinder and Orange Silicon Valley.  More...

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