Behavioral Analytics

Who Owns Data At Your Company?

by Interana Insights

Analytics and business intelligence technologies are advancing quickly, but the data challenge that most organizations face is not technical one, it’s a lack of access to the right data. While every c,...

Behavioral Analytics

How Behavioral Analytics is Changing Manufacturing, Transportation, and the Home

by Interana Insights

Traditionally, data streams in from just a few places. Maybe it's user activity on your website. Maybe it's an internal log of orders. The point is, to get a full picture of your company's data you us,...

Thought Leadership, Behavioral Analytics, full-stack analytics

Why You Need a Full-Stack Analytics Solution

by Interana Insights

A full-stack analytics solution is the only way the entire company can get complex, real-time information about behavior.,...

Behavioral Analytics, ads, advertising, retargeting

Behavioral Remarketing: Bring The Right Ones Back In

by Interana Insights

The long-term vision of big data analytics is not a massive warehouse filled with all the world's data. It's a world where you can use data to continuously set up new experiments, learn from your cust,...

Behavioral Analytics, Customer Stories, tinder, marketing

The Interactive Analytics That Fuels Tinder's Marketing Team

by Interana Insights

Though marketing is somewhere between an art and a science, analytics can still give you an edge when it comes to understanding your product and your users. When marketers can ask and answer questions,...

Behavioral Analytics, analytics, analytics solution, build vs buy

Top 5 Reasons Not To Roll Your Own

by Interana Insights

OK you have a crack data engineering team that knows all the open source big data tools inside out and can build anything. Why not roll your own system to deliver data insights to the business about t,...

Thought Leadership, Behavioral Analytics, big data, SaaS, software, data analytics

Why Software?

by Interana Insights

Interana’s a SaaS, right? Nope. Here’s why not. What Interana has been so far is software that we deploy and manage in dedicated clusters on behalf of customers like Microsoft, Bing, Sonos and Comcast,...

Thought Leadership, Behavioral Analytics, B2B, e-commerce, ecommerce, retail, B2C

How E-Commerce Companies Can Drive Profit with Behavioral Analytics

by Interana Insights

To say that e-commerce is beginning to dominate the world of retail would not be an exaggeration. Retail e-commerce sales are expected to surpass 2 trillion according to an eMarketer report, with doub,...

Thought Leadership, Behavioral Analytics, analytics, big data, data analytics, IoT

The Top IoT Analytics Use Cases Today

by Interana Insights

The growth of the Internet of Things (IoT) has been astonishing. From our cars to our watches to our factories, more and more things are becoming embedded with technology. We can do more than ever bef,...

Thought Leadership, Behavioral Analytics, In the News, retail, data analytics, IoT

The Future of Data Analytics for Retail

by Interana Insights

Late last year, Amazon premiered a system that may well be the future of shopping. Nicknamed Amazon Go, it looks just like a regular brick and mortar store, except there are no lines, no self-checking,...