Behavioral Analytics, data-driven, data analytics, product analytics, CCPA, compliance, regulations

Cloudy With A Chance of CCPA

by Scott Leatherman

Interana CMO Scott Leatherman walks us through new—and some very sharp existing—industry regulations that can and should cause you to seek shelter from the big customer data storms headed to your business.,...

Behavioral Analytics, data-driven, retention, data analytics, product analytics

Take the Guesswork out of Customer Retention

by Pete Kurkowski

Customer retention is key to growing revenue and there are two ways to do it. Find new customers, or bring existing customers back to buy more. Companies that master the latter have an advantage. Learn more from Interana sales engineer, Pete...,...

Behavioral Analytics, data-driven, data analytics, product analytics

The Real Data Advantage Isn’t Where You Think It Is

by Scott Leatherman

We live in a data-driven world and many companies are treating the data itself as the competitive advantage. However, the real advantage lies in how quickly you can use that data to get the answers you need.,...

Behavioral Analytics, data-driven, data analytics, data democratization, product analytics

Is True Data Democratization Possible When It Comes To Analytics?

by Pete Kurkowski

Today’s organizations struggle with enabling employees to easily access and understand data when investigating an issue or testing a hypothesis. Is true data democratization possible when it comes to analytics? At Interana, we think it is.,...

Behavioral Analytics, data-driven, product analytics, customer success, segment

Segment Just Added a New Integration—and We’re Pretty Excited About It

by Interana Marketing

Interana has partnered with Segment to integrate our behavioral analysis platform with Segment’s customer data infrastructure.,...

Behavioral Analytics, data-driven, product analytics, customer success

A Few Thoughts on Product Analytics

by Danny Sacks

Funnels, Flows, Retention, Sessionization... Nearly all ‘Product Analytics Manifestos’ tout these methods and KPI tracking techniques as key data-driven product management practices, but very few actually give an outline of what your workflow should...,...

Thought Leadership, Behavioral Analytics, video

From Facebook to Interana: building a platform to understand users

by Bobby Johnson

Let’s wind the clock back about 12 years. Facebook was an emerging social networking platform - before social networks were deeply embedded throughout every industry and a critical part of our daily lives. Our small team (just around 100 employees...,...

Thought Leadership, Behavioral Analytics

Get to the Why | How one product team increased engagement by 60%

by Mark Frigon

Product teams know that as products evolve so do customers. Learning about customers and improving products is continuous process, and the definition of engagement will change over time. Therefore, product features must change over time.,...

Behavioral Analytics, customer satisfaction, Data Stories

What Are the Specific Details of Your Customer's Journey? Find Answers and Take Action

by Kelly Brieger

When it comes to understanding what customers do, how they make decisions, when they buy, and how they engage with your brand throughout the day, getting the right answers may involve working with data teams and waiting hours, days, or weeks to be...,...

Interana, Thought Leadership, Behavioral Analytics

Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue

by Kelly Brieger

VGW, a pioneering online gaming and sweepstakes company, brings the excitement of hitting the jackpot online with LuckyLand Slots. The company has innovated on various digital platforms while incorpor,...