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Segment Just Added a New Integration—and We’re Pretty Excited About It

Interana Marketing

Interana has partnered with Segment to integrate our behavioral analytics platform with Segment’s customer data infrastructure. With Segment capturing every customer interaction for accurate and consistent data across the organization, and Interana empowering users—data architects and product managers alike—to visually and iteratively analyze time-series data, it’s a powerful combination.

In customer data analytics, there are two fundamental challenges: getting the data, and then analyzing it in a meaningful way. Segment addresses the first obstacle by collecting, standardizing, and activating first-party customer data to ensure completeness and quality. Interana solves for the latter, delivering:

  • Unparalleled speed with hyper-optimization of time-series data to get answers to complex queries from 1,000 to 3,000 times faster than other data analytics solutions.
  • Unmatched scalability that easily handles trillions of data points, with real-time ingest of raw data and real-time interactive analysis, enabling complex queries in seconds for iterative and ad hoc analysis, with no need for ETL or data aggregation.
  • Unrivaled ease-of-use empowers the users with questions to be self-sufficient in finding answers. The Interana graphical query builder removes the need for any particular technical knowledge, SQL, or code.

The Segment-Interana partnership means you can get more from your data—to understand not just what happened, but why it happened—easily and in real-time with the Segment data streams you already have. As a prime example, CloudBees was able to merge the customer data from two companies they had just acquired and start to perform deep analysis with Interana—in under one hour.

Learn more about the Segment-Interana partnership.

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