Interana

The Why and the How of Interactive Analytics

by Matt Green

By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in toda,...

Thought Leadership

Why Every Employee Needs Access to Behavioral Analytics

by Interana Blog Staff

Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Fac,...

Thought Leadership

How the iPhone X is Changing Analytics

by Interana Blog Staff

Ten years ago the iPhone changed human behavior forever. Millions of new applications emerged from nowhere, enabling people to communicate in new ways and live smarter. With the iPhone X, the world is,...

Thought Leadership

Top Analytical Skills Every Product Manager Needs in 2018

by Interana Blog Staff

Product managers are modern-day Renaissance women and men. To be successful, PM's must have a solid understanding of the various disciplines in order to inspire and lead a team of disparate skill sets,...

Thought Leadership

App Engagement Metrics Every Advertiser Should Care About

by Interana Blog Staff

In 2017, you are more likely to win the lottery than to click on a display ad. Despite this fact, some advertisers still measure the success of their display ads using the CTR (clickthrough rate) metr,...

Thought Leadership

6 Essential Mental Models for Product Managers

by Interana Blog Staff

A problem comes up and you—a PM—think that you know how to deal with it. You throw on your usual sauce and step back. You do the same for the next problem, and the next. But the thing is—you're not ge,...

Thought Leadership

The Genius of Juicero: What Really Happened

by Interana Blog Staff

If you've heard the story of Juicero, you know all about the overpriced juice machine that raised $120 million in funding and claimed to have the pressing force to lift two Teslas, only to be publicly,...

Interana, Thought Leadership

How We Built Our No-Jerk Culture

by Interana Blog Staff

Some jerks never ask questions. They don’t ask how your day is going. They don’t ask for your input on a project. They certainly don’t ask you for permission to eat your yogurt in the office fridge th,...

Thought Leadership

How Publishers Can Track the Customer Journey

by Interana Blog Staff

‘There’s no such thing as bad press’ rings true for an unlikely industry — the press itself. After being villainized in the recent Presidential race, the media and publishing industry is experiencing,...

Thought Leadership

The future is adaptive (and it's already here)

by Interana Blog Staff

We are now experiencing a new paradigm shift from a digital experience to a completely connected world. This means that we are moving from simply tracking clicks and conversions to understanding your,...