Interana, Thought Leadership

Know How Your Customers Act, Interact, and Transact

by Interana Insights

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading b,...

Interana

The Why and the How of Interactive Analytics, Part 2

by Interana Insights

In Part 1, I talked about why companies need interactive analytics in order to unlock the full potential of their data. Here, I’ll show you how Interana’s features help users interact with their data.,...

Thought Leadership

In Defense of Pie Charts

by Bobby Johnson

In the world of data analysis, there are few things more reviled than the pie chart. Among "serious" data people, it is at best trivial and naive, and at worst downright evil. I do not agree with thi,...

Interana

The Why and the How of Interactive Analytics

by Interana Insights

By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in toda,...

Thought Leadership

Why Every Employee Needs Access to Behavioral Analytics

by Interana Insights

Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Fac,...

Thought Leadership

How the iPhone X is Changing Analytics

by Interana Insights

Ten years ago the iPhone changed human behavior forever. Millions of new applications emerged from nowhere, enabling people to communicate in new ways and live smarter. With the iPhone X, the world is,...

Thought Leadership

Top Analytical Skills Every Product Manager Needs in 2018

by Interana Insights

Product managers are modern-day Renaissance women and men. To be successful, PM's must have a solid understanding of the various disciplines in order to inspire and lead a team of disparate skill sets,...

Thought Leadership

App Engagement Metrics Every Advertiser Should Care About

by Interana Insights

In 2017, you are more likely to win the lottery than to click on a display ad. Despite this fact, some advertisers still measure the success of their display ads using the CTR (clickthrough rate) metr,...

Thought Leadership

6 Essential Mental Models for Product Managers

by Interana Insights

A problem comes up and you—a PM—think that you know how to deal with it. You throw on your usual sauce and step back. You do the same for the next problem, and the next. But the thing is—you're not ge,...

Thought Leadership

The Genius of Juicero: What Really Happened

by Interana Insights

If you've heard the story of Juicero, you know all about the overpriced juice machine that raised $120 million in funding and claimed to have the pressing force to lift two Teslas, only to be publicly,...