Are Your Teams Making Decisions Based on Intuition or Data?

by Alan Fackler

Traditional analytical reporting tools simply don’t work. You’re probably employing three or more tools and still can’t get the necessary answers needed to make critical decisions – even after custom coding and queries are deployed to meet the needs...,...

Thought Leadership

The Low Cost of Failure

by Maverick Garner

In the weeks since I adopted this effective method of thinking, I find myself exercising more and more (I’m doing more than one push-up a day, for sure). Part of what keeps me motivated is that, at th,...

Thought Leadership

The Declaration of Analytics Independence

by Maverick Garner

With the Fourth of July holiday just on the horizon, I thought about what our forefathers must have been thinking that led to the decision to declare independence from England. As I imagined what they,...

Interana, Thought Leadership, Behavioral Analytics

Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue

by Kelly Brieger

VGW, a pioneering online gaming and sweepstakes company, brings the excitement of hitting the jackpot online with LuckyLand Slots. The company has innovated on various digital platforms while incorpor,...

Interana, Thought Leadership

Retailers: Improving Customer Engagement Across Digital Platforms

by Maverick Garner

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain,...

Interana, Thought Leadership

Know How Your Customers Act, Interact, and Transact

by Kelly Brieger

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading b,...

Interana

The Why and the How of Interactive Analytics, Part 2

by Matt Green

In Part 1, I talked about why companies need interactive analytics in order to unlock the full potential of their data. Here, I’ll show you how Interana’s features help users interact with their data.,...

Thought Leadership

In Defense of Pie Charts

by Bobby Johnson

In the world of data analysis, there are few things more reviled than the pie chart. Among "serious" data people, it is at best trivial and naive, and at worst downright evil. I do not agree with thi,...

Interana

The Why and the How of Interactive Analytics

by Matt Green

By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in toda,...

Thought Leadership

Why Every Employee Needs Access to Behavioral Analytics

by Interana Blog Staff

Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Fac,...