Interana, Thought Leadership, Behavioral Analytics

Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue

by Kelly BriegerJune 18, 2018

VGW, a pioneering online gaming and sweepstakes company, brings the excitement of hitting the jackpot online with LuckyLand Slots. The company has innovated on various digital platforms while incorpor,...

Interana, Thought Leadership

Retailers: Improving Customer Engagement Across Digital Platforms

by Maverick GarnerJune 11, 2018

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain,...

Interana, Thought Leadership

Know How Your Customers Act, Interact, and Transact

by Kelly BriegerJune 04, 2018

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading b,...


The Why and the How of Interactive Analytics, Part 2

by Matt GreenApril 09, 2018

In Part 1, I talked about why companies need interactive analytics in order to unlock the full potential of their data. Here, I’ll show you how Interana’s features help users interact with their data.,...

Thought Leadership

In Defense of Pie Charts

by Bobby JohnsonMarch 14, 2018

In the world of data analysis, there are few things more reviled than the pie chart. Among "serious" data people, it is at best trivial and naive, and at worst downright evil. I do not agree with thi,...


The Why and the How of Interactive Analytics

by Matt GreenMarch 07, 2018

By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in toda,...

Thought Leadership

Why Every Employee Needs Access to Behavioral Analytics

by Interana Blog StaffJanuary 03, 2018

Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Fac,...

Thought Leadership

How the iPhone X is Changing Analytics

by Interana Blog StaffDecember 20, 2017

Ten years ago the iPhone changed human behavior forever. Millions of new applications emerged from nowhere, enabling people to communicate in new ways and live smarter. With the iPhone X, the world is,...

Thought Leadership

Top Analytical Skills Every Product Manager Needs in 2018

by Interana Blog StaffDecember 13, 2017

Product managers are modern-day Renaissance women and men. To be successful, PM's must have a solid understanding of the various disciplines in order to inspire and lead a team of disparate skill sets,...

Thought Leadership

App Engagement Metrics Every Advertiser Should Care About

by Interana Blog StaffDecember 06, 2017

In 2017, you are more likely to win the lottery than to click on a display ad. Despite this fact, some advertisers still measure the success of their display ads using the CTR (clickthrough rate) metr,...