Thought Leadership

The Declaration of Analytics Independence

by Maverick Garner

With the Fourth of July holiday just on the horizon, I thought about what our forefathers must have been thinking that led to the decision to declare independence from England. As I imagined what they,...

Interana, Thought Leadership, Behavioral Analytics

Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue

by Kelly Brieger

VGW, a pioneering online gaming and sweepstakes company, brings the excitement of hitting the jackpot online with LuckyLand Slots. The company has innovated on various digital platforms while incorpor,...

Interana, Thought Leadership

Retailers: Improving Customer Engagement Across Digital Platforms

by Maverick Garner

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain,...

Interana, Thought Leadership

Know How Your Customers Act, Interact, and Transact

by Kelly Brieger

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading b,...

Interana

The Why and the How of Interactive Analytics, Part 2

by Matt Green

In Part 1, I talked about why companies need interactive analytics in order to unlock the full potential of their data. Here, I’ll show you how Interana’s features help users interact with their data.,...

Thought Leadership

In Defense of Pie Charts

by Bobby Johnson

In the world of data analysis, there are few things more reviled than the pie chart. Among "serious" data people, it is at best trivial and naive, and at worst downright evil. I do not agree with thi,...

Interana

The Why and the How of Interactive Analytics

by Matt Green

By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in toda,...

Thought Leadership

Why Every Employee Needs Access to Behavioral Analytics

by Interana Blog Staff

Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Fac,...

Thought Leadership

How the iPhone X is Changing Analytics

by Interana Blog Staff

Ten years ago the iPhone changed human behavior forever. Millions of new applications emerged from nowhere, enabling people to communicate in new ways and live smarter. With the iPhone X, the world is,...

Thought Leadership

Top Analytical Skills Every Product Manager Needs in 2018

by Interana Blog Staff

Product managers are modern-day Renaissance women and men. To be successful, PM's must have a solid understanding of the various disciplines in order to inspire and lead a team of disparate skill sets,...