Flowroute Analyzes 2 Billion Call Records for Rapid Growth

Interana Blog Team

Fast-growing companies have some of the biggest analytics challenges. Any problem with scaling, speed, or flexibility within an analytics solution will be magnified by the demands of rapid growth.

Flowroute, a fast-growing company that provides voice and messaging services, was stuck in the thick of this problem — their expanding business was being hampered by slow, inadequate analytics.

And that was a huge limiting factor on business. Internal team collaboration was difficult. Getting that crucial window into key metrics and customer behavior was difficult. If they wanted to keep growing fast, they needed to be moving faster when it came to getting customer insights.

When Flowroute started using Interana, they were able to bring their data up to speed with their rapid growth. In this post, we'll look at some of the biggest challenges that startups face as they get their analytics in place, and how Flowroute was able to solve these problems with Interana.

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How growth can make it difficult to understand your data

When your company is expanding, you face unique challenges that many other businesses don't. You often need to shift processes and structure as you grow. Flowroute fell right into this category, especially for analytics.

  • Their rapid growth meant that the metrics they tracked weren't always applicable, and they couldn't handle continuously setting up new metrics. They wanted deep business insights, but their analytics were slow to be able to accommodate their flow of new questions.
  • They found themselves processing a huge number of events. Since their business naturally generates a high number of events, their expansion dramatically increased how many events they needed to process — which exacerbated the frustrations with their slow solution.
  • Non-technical users felt like they couldn't get into analytics — even though they wanted to. Flowroute's in-house solutions required users to generate their own queries, which limited the number of people who could run reports, causing a huge bottleneck and blocking business insights.

Communication Types Flowroute's high-event-volume service was outpacing its analytics (Source)

Clearly, the analytics that Flowroute was running were not adequate for their business anymore. What might have worked pretty well for a smaller team and a smaller company simply could not cut it as business started to pick up. When you're trying to fuel your rapid growth, you need to be able to have fast and accurate insight into what's going on with your business — and that just wasn't happening for Flowroute.

Designing analytics to fuel a rapid-growth startup

The challenges that Flowroute faced are challenges that Interana sees with many companies trying to scale up analytics. From constantly looking at new data and adding more events to trying to get new non-technical team members in sales and marketing using analytics, we wanted to build a system that could handle anything.

Speed and processing capacity are tantamount for Interana. When a company like Flowroute uses a slow, internal solution to try and get the job done, that slows down everything. Interana is built for answering behavioral questions at top speed because we understand that waiting a few days, a week, a month to answer all of your business questions is unacceptable when you're building rapid growth. You have to be able to get answers quickly, and continue to iterate on your questions.

Interana Demo Dash A look at Interana's demo dash, which tracks data from Wikipedia and is constantly updated across the board.

Another integral part of the way that Interana is designed is accessibility. With Interana, anyone can hop into the software and start experimenting with analytics. A little bit of logic and a willingness to jump in is all it takes to get started — no coding or queries required.

Interana can also aggregate disparate data sources. Getting all the different information that exists across the company into one accessible place can be a huge challenge for fast-growing companies who are trying to deal with analytics themselves. Interana eliminates that pain point.

But knowing that a product could solve your problems isn't the same as actually seeing those problems solved. So let's look at how Flowroute's process has changed since using Interana for their analytics solution.

[clickToTweet tweet="When you’re trying to fuel rapid growth, you need fast and accurate insights " quote="When you’re trying to fuel rapid growth, you need fast and accurate insights "]

How Flowroute uses Interana's solutions to drive their business

Now that we know Flowroute's challenges and Interana's solutions, here's how Flowroute set themselves up to drive their business with Interana.

No more alienation of non-technical users. Flowroute's BI team created dashboards with Interana to make answering common questions easy for everyone, from sales to accounting. Sales and marketing are two groups that are finally able to get into data, and they're using that capability to better understand Flowroute's users and market positioning. Big picture data is available to anyone at any time with minimal user effort, which is helping the team stay on the best course as they continue to grow. As Flowroute's Head of Business Intelligence, Mohammed Ali Merchant noted, “Interana totally covers all the bases for most of the business analysts in the company,” says Merchant. “With Interana, we can easily tell stories through dashboards and data insights.”

Data is finally up to speed. Before Interana, Flowroute's employees had to wait and wait to get their question answered by setting up a report and generating it through a painfully slow system. “It was very clear to us that Interana could grow with us, while other solutions would only be temporary measures because they don’t scale as well,” commented Adam Su, Data Scientist at Flowroute. Interana has handled Flowroute's 2 billion plus events with no problem, allowing the company to move as fast as it wants.

Flowroute's using data to fuel growth. The two main impacts Interana has had on Flowroute's growth are the ability to track as many events as they want, and the infrastructure to answer analytics questions without the hassle of a data-dedicated team. Granular tracking of Flowroute's product helps the company build a robust understanding of their users. And the product's comprehensive nature allows them to focus on their actual business, helping them continue to expand. “If we hadn't implemented Interana,” said Merchant, “we would have had to invest heavily in hiring new BI staff and implementing new hardware. With Interana, we will spend less on maintenance, development, and human capital and instead focus our resources on growth.”

Fast growing companies who face problems like Flowroute's will find that a flexible, scalable analytics solution like Interana can impact the entire life of their company. Having an analytics system that is stretched too thin or inaccessible to all the people who help grow the company is not compatible with building a successful business.

Analytics means growth

Flowroute, like any startup, knew that they needed good data practices to build a good business. Adopting a powerful data platform that fits your ever-growing, ever-changing needs is a key to early—and sustained—success.

For more information on how Flowroute uses Interana, check out their full case study, and don't forget to play around with our demo. Full-stack analytics is the future of business, and as soon as you start to grow, think about how your analytics is serving you.

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