How Curiosity Fuels Digital Transformation

Interana Insights

This is an excerpt from our ebook Curiosity Got the Cat Promoted: The Case for Behavioral Analytics To learn more about why behavioral analytics is becoming a keystone for business and product innovation, download the full, free ebook.


Digital transformation is happening across virtually every industry. It is being delivered by disruptive new entrants and established organizations alike. It is powered by a wide range of new technologies from mobile and web self-service to cloud, IoT, bots and virtual reality.

Yet digital transformation is about more than a bunch of hot new technologies. It’s powered just as much by a new work culture. One where fewer employees are empowered to do more, independently, and where trial and error is encouraged. This works when these employees are inherently curious -- and their curiosity can be satisfied by the ability to get answers to questions about how their digital services really perform.

[clickToTweet tweet="Digital transformation is powered by a new work culture as much as new technologies." quote="Digital transformation is powered by a new work culture as much as new technologies."]

Ultimately digital transformation only happens when employees are equipped to be curious.

The need for better solutions

Organizations going through this transformation are learning that they need a new kind of broad, self-service access to data to support digital initiatives.

According to Gartner’s recent report 100 Data and Analytics Predictions Through 2020,“data and analytics are key to a successful digital business.”

Digital businesses are evaluating a wide range of technologies to deliver this capability. They are often surprised that most data and business intelligence platforms still assume pre-digital business models and work cultures. Even many newer analytics approaches are very limited in the kinds of digital businesses and level of data democratization that they support. Despite all the “big data” and “data democratization” hype, the people that power digital businesses are almost universally frustrated with the limitations of their analytic tools.

[clickToTweet tweet="Digital transformation only happens when employees are equipped to be curious." quote="Digital transformation only happens when employees are equipped to be curious."]

The tools that most businesses going through digital transformation have available are either general business intelligence tools that are based in answering the kinds of questions typical in pre-digital businesses, or they are simple clickstream reporting tools that provide simple metrics on web and mobile services. Both are extremely limited in their flexibility and scalability for end users to answer new questions about behaviors of people and things accessing the full range of digital services today.

By contrast, behavioral analytics is the emerging category that was created from the ground up for the new analytic workloads and work cultures of digital native organizations.

This ebook explains what behavioral analytics is and why it is essential to digital transformation.

You will learn:

  • What behavioral analytics is and how it differs from simple clickstream reporting and business intelligence
  • Why self-service behavioral analytics is critical to digital transformation across different industries and types of digital services
  • What technical capabilities are required of a behavioral analytics solution

Download now to learn why interactive behavioral analytics is critical to digital transformation.


Previous article Blog Summary Next article