pie for pie day
Thought Leadership

In Defense of Pie Charts

by Bobby JohnsonMarch 14, 2018

In the world of data analysis, there are few things more reviled than the pie chart. Among "serious" data people, it is at best trivial and naive, and at worst downright evil. I do not agree with this. The pie chart is simple, but that is its beauty. It does exactly one thing and it does it well - it shows you how much different parts contribute to a whole. This isn't the only question you ever have about your data, but when it's the question you do have, the pie chart is perfect. That is not evil, it is not naive. It is data visualization doing what it should - taking something large and abstract and saying something simple about it that your brain can easily internalize.

Thought Leadership

Why Every Employee Needs Access to Behavioral Analytics

by Aditya VempatyJanuary 03, 2018

Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Facebook friends based on a cohort analysis, and they make Amazon purchases by leveraging a recommendation engine.

Why Every Employee
iPhone X
Thought Leadership

How the iPhone X is Changing Analytics

by Aditya VempatyDecember 20, 2017

Ten years ago the iPhone changed human behavior forever. Millions of new applications emerged from nowhere, enabling people to communicate in new ways and live smarter. With the iPhone X, the world is about to change once again.

Top Skills
Thought Leadership

Top Analytical Skills Every Product Manager Needs in 2018

by Aditya VempatyDecember 13, 2017

Product managers are modern-day Renaissance women and men. To be successful, PM's must have a solid understanding of the various disciplines in order to inspire and lead a team of disparate skill sets and personality types through the turmoil of product development to a victorious launch.

Thought Leadership

App Engagement Metrics Every Advertiser Should Care About

by Aditya VempatyDecember 06, 2017

In 2017, you are more likely to win the lottery than to click on a display ad. Despite this fact, some advertisers still measure the success of their display ads using the CTR (clickthrough rate) metric—and by doing so, they're ruining customer experience with bad advertising.

Advertising Metrics
Mental Model
Thought Leadership

6 Essential Mental Models for Product Managers

by Aditya VempatyNovember 22, 2017

A problem comes up and you—a PM—think that you know how to deal with it. You throw on your usual sauce and step back. You do the same for the next problem, and the next. But the thing is—you're not getting the results you want. Your shortcuts are actually cutting important corners.

Thought Leadership

The Genius of Juicero: What Really Happened

by Aditya VempatyNovember 15, 2017

If you've heard the story of Juicero, you know all about the overpriced juice machine that raised $120 million in funding and claimed to have the pressing force to lift two Teslas, only to be publicly humiliated when people found out the juice could be pressed by simply squeezing the pack with their hands.

No-Jerk Culture
Thought Leadership

How We Built Our No-Jerk Culture

by Aditya VempatyNovember 08, 2017

Some jerks never ask questions. They don’t ask how your day is going. They don’t ask for your input on a project. They certainly don’t ask you for permission to eat your yogurt in the office fridge that clearly had your name written on the label. These jerks have an obvious deleterious effect on morale.