Why Every Employee
Thought Leadership

Why Every Employee Needs Access to Behavioral Analytics

by Aditya VempatyJanuary 03, 2018

Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Facebook friends based on a cohort analysis, and they make Amazon purchases by leveraging a recommendation engine.

Thought Leadership

How the iPhone X is Changing Analytics

by Aditya VempatyDecember 20, 2017

Ten years ago the iPhone changed human behavior forever. Millions of new applications emerged from nowhere, enabling people to communicate in new ways and live smarter. With the iPhone X, the world is about to change once again.

iPhone X
Top Skills
Thought Leadership

Top Analytical Skills Every Product Manager Needs in 2018

by Aditya VempatyDecember 13, 2017

Product managers are modern-day Renaissance women and men. To be successful, PM's must have a solid understanding of the various disciplines in order to inspire and lead a team of disparate skill sets and personality types through the turmoil of product development to a victorious launch.

Advertising Metrics
Thought Leadership

App Engagement Metrics Every Advertiser Should Care About

by Aditya VempatyDecember 06, 2017

In 2017, you are more likely to win the lottery than to click on a display ad. Despite this fact, some advertisers still measure the success of their display ads using the CTR (clickthrough rate) metric—and by doing so, they're ruining customer experience with bad advertising.

Thought Leadership

6 Essential Mental Models for Product Managers

by Aditya VempatyNovember 22, 2017

A problem comes up and you—a PM—think that you know how to deal with it. You throw on your usual sauce and step back. You do the same for the next problem, and the next. But the thing is—you're not getting the results you want. Your shortcuts are actually cutting important corners.

Mental Model
Juicero
Thought Leadership

The Genius of Juicero: What Really Happened

by Aditya VempatyNovember 15, 2017

If you've heard the story of Juicero, you know all about the overpriced juice machine that raised $120 million in funding and claimed to have the pressing force to lift two Teslas, only to be publicly humiliated when people found out the juice could be pressed by simply squeezing the pack with their hands.

No-Jerk Culture
Thought Leadership

How We Built Our No-Jerk Culture

by Aditya VempatyNovember 08, 2017

Some jerks never ask questions. They don’t ask how your day is going. They don’t ask for your input on a project. They certainly don’t ask you for permission to eat your yogurt in the office fridge that clearly had your name written on the label. These jerks have an obvious deleterious effect on morale.

User Journey
Thought Leadership

How Publishers Can Track the Customer Journey

by Aditya VempatyNovember 02, 2017

‘There’s no such thing as bad press’ rings true for an unlikely industry — the press itself. After being villainized in the recent Presidential race, the media and publishing industry is experiencing a resurgence in audience readership and paid subscriptions.