Growing up with and in PM and “Big Data”

by Kelly BriegerDecember 05, 2016

Interana’s offering free access to this gartner report on product management’s role in digital innovation and this one on establishing product management to drive digital business success. It’s a great resource for anyone who is a product person or who is making the case for product in their company. Seeing this report made me reflect…


Metrics aren’t “Magic”

by Bobby JohnsonJune 24, 2016

There’s a legend from Facebook about how data saved them. The way it’s usually told is that the “data showed them” that a user would stay forever if they got seven friends in their first ten days, so armed with this new lightning bolt from the data gods they quickly grew to a billion users.…


Move fast and document things

by Ann JohnsonJune 16, 2016

Last month, I attended the Write the Docs conference in Portland. Write the Docs was founded with the goal of building a community of people who care about documentation. Or as they put it: “We consider everyone who cares about communication, documentation, and their users to be a member of our community. This can be programmers,…


Beta Release of External API in 2.19

by Kelly BriegerJune 15, 2016

Today, we’re announcing the beta release of Interana’s REST API.  The API is deployed as part of the standard 2.19 upgrade or installation and it supports both single measurement queries and time series queries. Interana’s API gives users a way to extract summarized and aggregated data for use in downstream processes, data warehouses, dashboards, or…


Teambition’s Head of Growth Discusses the Value of Behavioral Analytics

by Kelly BriegerJune 13, 2016

Zhuoqun (Richard) Qian, Head of Growth at Teambition, talks candidly about why behavioral analytics is essential to him, his team and to the business. Here’s a snippet of what he has to say. To learn more, click here to read the whole story. What inspires you to want to explore your data? I believe there…


The Value of Complexity

by Kelly BriegerMay 23, 2016

My favorite joke in college was about a spherical cow. A farmer has a cow that’s stopped giving milk, and this farmer calls a bunch of scientists for their opinions. There’s a dig at biologists and chemists, but the punchline is reserved for the physicist, who, when asked for thoughts, responds, “I think I can…


Imgur Delivers Behavioral Analytics in Everyday Decisions – You Can Too

by Kelly BriegerMay 17, 2016

Data is now a major corporate asset. When analyzed and understood, data becomes a tool that informs decisions, answers questions, and inspires ideas. At Interana, I’ve worked with many customers who tell me that using behavioral analytics is changing they way they work, it’s adding more substance to conversations and empowering stronger decisions. They go…


Interana Cohorts in 60 Seconds Video

by Ann JohnsonMay 03, 2016

Today we’re continuing our Interana Insights in 60 Seconds video series with a quick demonstration of Interana Cohorts. Interana customers easily create and maintain cohort definitions to help segment their users. Segmentation can be based on behavioral criteria such as engagement levels and feature use, or simpler criteria related to demographics. Cohorts can be used in filters to drill down and ask targeted questions about…