Marketing

The Next Shift in Marketing Automation is Behavioral Analytics

by Mark HortonApril 15, 2016

The shift to the marketing cloud has been great for automation and personalization. But, we have yet to provide marketers with an understanding of behavior across all their leads. This is essential for creating a marketing engine that delivers highly qualified leads at the lowest cost. Marketing Automation Software Today Can’t Generate Behavioral Insights Pardot,…

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