Interana

Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue

by Kelly BriegerJune 18, 2018

VGW, a pioneering online gaming and sweepstakes company, brings the excitement of hitting the jackpot online with LuckyLand Slots. The company has innovated on various digital platforms while incorporating social connections and multiplayer futures throughout its platform. They needed to know more about how customers played, shared, interacted, purchased, and even got frustrated, would be a critical piece of the puzzle as they introduced new features and functionality. Not only would VGW have to be a leader in creating engaging games and social experiences, but they would also need to become experts about their customers. With this drive to deeply understand customer behavior, VGW needed an analytics solution that could convert their raw event data into an intuitive graphical interface, so that everyone in the company could iterate on questions while getting fast answers. Here’s how Interana helped convert VGW’s raw event data into actionable insights.

Interana

Retailers: Improving Customer Engagement Across Digital Platforms

by Maverick GarnerJune 11, 2018

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain loyal. From mobile, to the cars we drive, to the digital wearables we fashion, to our smart homes and cities, we are engaging constantly with our favorite brands, games, content, and people in more and more complex ways.

Retailers Use Interana
Know Your Customer
Interana

Know How Your Customers Act, Interact, and Transact

by Kelly BriegerJune 04, 2018

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading brands can make better decisions and revenue-driving updates, faster.

How
Interana

The Why and the How of Interactive Analytics, Part 2

by Matt GreenApril 09, 2018

In Part 1, I talked about why companies need interactive analytics in order to unlock the full potential of their data. Here, I’ll show you how Interana’s features help users interact with their data.

Interana

The Why and the How of Interactive Analytics

by Matt GreenMarch 07, 2018

By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in today’s most innovative companies want to use data in a way that is fundamentally new.

Why & How
No-Jerk Culture
Interana

How We Built Our No-Jerk Culture

by Kelly BriegerNovember 08, 2017

Some jerks never ask questions. They don’t ask how your day is going. They don’t ask for your input on a project. They certainly don’t ask you for permission to eat your yogurt in the office fridge that clearly had your name written on the label. These jerks have an obvious deleterious effect on morale.

Computer Museum
Interana

Why I care about preserving computer history

by Bobby JohnsonOctober 03, 2017

I am deeply honored and excited to be joining the board of the Computer History Museum. I believe this is an enormously important institution in today's world, and I'll try to explain why.

Interana

Hard Problems We Like

by Kelly BriegerJune 08, 2017

You can’t throw a stone these days without hitting an article about “big data.” There’s endless advice on how you can be more “data-driven” (we prefer “data-informed”); how data can drive you and your business to infinite success; how X or Y analytics product will make your data dreams reality.