Retailers: Improving Customer Engagement Across Digital Platforms
We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain loyal. From mobile, to the cars we drive, to the digital wearables we fashion, to our smart homes and cities, we are engaging constantly with our favorite brands, games, content, and people in more and more complex ways.
Know How Your Customers Act, Interact, and Transact
We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading brands can make better decisions and revenue-driving updates, faster.
The Why and the How of Interactive Analytics
By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in today’s most innovative companies want to use data in a way that is fundamentally new.
How We Built Our No-Jerk Culture
Some jerks never ask questions. They don’t ask how your day is going. They don’t ask for your input on a project. They certainly don’t ask you for permission to eat your yogurt in the office fridge that clearly had your name written on the label. These jerks have an obvious deleterious effect on morale.
Hard Problems We Like
You can’t throw a stone these days without hitting an article about “big data.” There’s endless advice on how you can be more “data-driven” (we prefer “data-informed”); how data can drive you and your business to infinite success; how X or Y analytics product will make your data dreams reality.