Event Data

OpenWager Boosts Conversion Rate by 2X by Betting on Behavioral Analytics

by Mike DupuyJune 22, 2017

What happens in Vegas doesn’t have to stay in Vegas. OpenWager, the San Francisco-based premier casino-style gaming company, brings the excitement of hitting the jackpot right to mobile devices with games like Hollywood Slots, LuckyLand and Spintopia.

Event Data

Best Practices for Anonymous Events

by Danny SacksOctober 17, 2016

Most websites and many applications have traffic from both logged-in and logged-out or unknown users. While it is clearly important to learn about how your logged-in users interact with your application, there are often also extremely vital flows associated with users before they create an account. Questions like: Are people that use certain browsers getting…

Event Data

Structured Logging in Interana

by Alex MullerOctober 17, 2016

Interana’s purpose is to help people understand how digital products are used in the world. However, Interana can also help people understand how Interana itself is used. It may sound a little meta, but Interana is just as capable of introspection as it is of analyzing the world around it. As engineers at Interana, we…

Event Data

Imgur Delivers Behavioral Analytics in Everyday Decisions – You Can Too

by Nicole O'MalleyMay 17, 2016

Data is now a major corporate asset. When analyzed and understood, data becomes a tool that informs decisions, answers questions, and inspires ideas. At Interana, I’ve worked with many customers who tell me that using behavioral analytics is changing they way they work, it’s adding more substance to conversations and empowering stronger decisions. They go…

Event Data

Interana Cohorts in 60 Seconds Video

by Miroslav KlivanskyMay 03, 2016

Today we’re continuing our Interana Insights in 60 Seconds video series with a quick demonstration of Interana Cohorts. Interana customers easily create and maintain cohort definitions to help segment their users. Segmentation can be based on behavioral criteria such as engagement levels and feature use, or simpler criteria related to demographics. Cohorts can be used in filters to drill down and ask targeted questions about…

Event Data

It’s About Time (to talk SQL)

by Miroslav KlivanskyApril 19, 2016

One of the reasons I came to Interana was because I missed analytics and statistics. In grad school, I spent more hours than I care to recall hacking S and S-Plus. Early in my career I also worked with relational databases and taught courses around SQL programming. But in the last 20 years I’ve only occasionally…

Event Data

Event Data Tells a Story About Human Behavior, and Structured Logging is its Language

by Jeff FalkApril 16, 2016

Event data tells a detailed and captivating story about how people behave in the world. And that story is written in the language of structured logging. This blog post will walk you through Interana’s approach to event logging and how that language can be elegantly used for storytelling about human beings and how we act. My…

Event Data

Confront Data Politics

by Nicole O'MalleyMarch 29, 2016

Data politics hinders progress and growth because it prevents you from making business decisions that fully leverage your data assets. Data politics impacts almost all organizations, especially ones that use powerful algorithms to support operations, track performance, analyze data, or gain competitive advantage. Such businesses allow only certain individuals or groups access to the algorithms.…