Data Culture

OpenWager Boosts Conversion Rate by 2X by Betting on Behavioral Analytics

by Mike DupuyJune 22, 2017

What happens in Vegas doesn’t have to stay in Vegas. OpenWager, the San Francisco-based premier casino-style gaming company, brings the excitement of hitting the jackpot right to mobile devices with games like Hollywood Slots, LuckyLand and Spintopia.

Data Culture

Understanding the Value of Your Data

by Archana MadhavanJune 15, 2017

Data Culture

How to Create an Analytics Report for Your Boss

by Aditya VempatyJune 07, 2017

The first time you’re asked to create an analytics report for one of your bosses can be an intimidating moment, especially when you’re not a self-proclaimed “data person.” And even if you are comfortable with data, it can still be a challenge to figure out what you need to include and how you should format it.

Data Culture

Should You Pay for Analytics Training?

by Archana MadhavanJune 01, 2017

When you feel like it’s time to finally make the push to step up your analytics game, you’re faced with a pretty big tangle of options. Should you look to apply to a higher ed program in a relevant field? Are sites like Udemy or Coursera that offer classes and certifications enough? What about a bootcamp, or MIT OpenCourseWare? Are free resources sufficient or should you pay for data analytics training?

Data Culture

How are companies finding data insights in 2017?

by Mike DupuyMay 25, 2017

Data is at the center of everything we do: every time we stream our favorite song, buy stuff at the store, or “match” with someone we find attractive, data is being collected. But just because data is collected, doesn’t mean it’s being used. This got us wondering: how are companies finding insights in an era where data often decides whether a business succeeds or fails?

Data Culture

61 Analytics Quotes from the Experts

by Aditya VempatyApril 19, 2017

In the field of product analytics, there’s no shortage of smart, innovative people to learn from. One of the best aspects of being a part of the analytics community is engaging with new ideas, rediscovering foundational beliefs and being inspired by the thinking of the people around you.

Data Culture

How Data Access Informs Big Product Changes

by Aditya VempatyMarch 29, 2017

LinkedIn organizes your network by degrees. Your 1st-degree connections are the people you’ve invited, or who have invited you to connect. Your 2nd-degree connections are connected to them, and connected to them are your 3rd-degree connections.

American football team
Data Culture

How Bleacher Report Won the Sports Publication Game

by Mike DupuyMarch 07, 2017

Bleacher Report is the leading digital destination for team-specific sports content and real-time event coverage. Sports fans around the world keep up to date with the latest news at home, via, and on the go with the Bleacher Report mobile app, Team Stream™. [clickToTweet tweet=”How @BleacherReport won the sports publication game” quote=”How Bleacher Report won the…