Yesware increases free-to-paid conversion with behavioral analytics
Yesware is a sales productivity tool to built from the ground up to help salespeople sell more. Yesware connects directly to a salesperson’s inbox and calendar to help them manage their opportunities with features like email tracking, reminders, and templates. “Yesware is kind of an invisible software,” said Jake Levirne, who is the vice president of product at the company. “Yesware works where salespeople work, so they never have to learn another tool or switch applications. Instead, Yesware is just there in an ambient way for the eight to 10 hours a day that they’re using the tools they’re familiar with.”
How Procore Stays Data-Informed Through Qualitative and Quantitative Insights
A couple weeks ago, Procore Product Manager Chris Karcher and UX Researcher Zaira Tomayeva shared how their product and engineering squads work with their data teams to discover useful insights that inform how they build their web-based application. This week, we’ll take a look at how project management software company Procore strives to maintain a data-informed culture by using both data and intuition to guide their work.
Asana Turns Raw Event Data Into Business Insights With Interana
Asana is a productivity tool that enables teamwork without email. When critical communication and task management move out of email and into Asana, teams can get more done with less effort. Asana has built up their data infrastructure over time. They have multiple systems in place for different needs; Redshift and Hadoop, for example, handle data storage. Before using Interana, though, the company couldn’t get all the business insights they needed. They could answer “known” questions — questions they’ve asked before — but asking new questions required a lot of time and resources. They could identify key business metrics, but needed to know how and why these numbers were changing.
Imgur Drives Growth Through Scalable Behavioral Analytics
Imgur is an online image-sharing community and mobile app where users share images, gifs, memes, and stories. Users can upload and vote on content, or simply lean back and browse the best images on the internet. In order to make better data-informed product decisions, Imgur needed a real-time, 360-degree view of its users: who they are, where they are coming from, and how they are consuming content.
OpenWager Boosts Conversion Rate by 2X by Betting on Behavioral Analytics
What happens in Vegas doesn’t have to stay in Vegas. OpenWager, the San Francisco-based premier casino-style gaming company, brings the excitement of hitting the jackpot right to mobile devices with games like Hollywood Slots, LuckyLand and Spintopia.
The Interactive Analytics That Fuels Tinder’s Marketing Team
Though marketing is somewhere between an art and a science, analytics can still give you an edge when it comes to understanding your product and your users. When marketers can ask and answer questions about users, product, demographics, etc. they’re empowered to connect with their audience and inspire their users. Having data to back up decisions and give insight as to who is using a product, as well as why and how they’re using it is foundational to building a strong marketing effort for any company.