Behavioral Analytics

Who Owns Data At Your Company?

by Archana MadhavanSeptember 26, 2017

Analytics and business intelligence technologies are advancing quickly, but the data challenge that most organizations face is not technical one, it’s a lack of access to the right data. While every company believes data is important, not every company has been able to build a data culture that gives access to every employee to help them make data-informed decisions.

Behavioral Analytics

How Behavioral Analytics is Changing Manufacturing, Transportation, and the Home

by Archana MadhavanAugust 30, 2017

Traditionally, data streams in from just a few places. Maybe it's user activity on your website. Maybe it's an internal log of orders. The point is, to get a full picture of your company's data you used to only have to link up a couple of databases. But that's all changing now. Valuable data is being generated not just on the web and mobile but on IoT devices, bots, and more.

Behavioral Analytics

Behavioral Remarketing: Bring The Right Ones Back In

by Archana MadhavanJune 14, 2017

The long-term vision of big data analytics is not a massive warehouse filled with all the world's data. It's a world where you can use data to continuously set up new experiments, learn from your customers, and iterate through answers to your most pressing questions. One of the most important, pressing questions that entrepreneurs ask is, “What's the best way to get people to convert?”

Behavioral Analytics

The Interactive Analytics That Fuels Tinder’s Marketing Team

by Archana MadhavanMay 24, 2017

Though marketing is somewhere between an art and a science, analytics can still give you an edge when it comes to understanding your product and your users. When marketers can ask and answer questions about users, product, demographics, etc. they’re empowered to connect with their audience and inspire their users. Having data to back up decisions and give insight as to who is using a product, as well as why and how they’re using it is foundational to building a strong marketing effort for any company.

Behavioral Analytics

Top 5 Reasons Not To Roll Your Own

by Christina NorenMay 17, 2017

OK you have a crack data engineering team that knows all the open source big data tools inside out and can build anything. Why not roll your own system to deliver data insights to the business about the behavior of customers, users and devices? Won’t that cost less and be more tailored to your business? Well, no.

Behavioral Analytics

How E-Commerce Companies Can Drive Profit with Behavioral Analytics

by Archana MadhavanMay 01, 2017

To say that e-commerce is beginning to dominate the world of retail would not be an exaggeration. Retail e-commerce sales are expected to surpass 2 trillion according to an eMarketer report, with double-digit growth projected to continue beyond 2020. In the U.S. alone, 8 in 10 Americans make online purchases.

Behavioral Analytics

The Top IoT Analytics Use Cases Today

by Aditya VempatyApril 26, 2017

The growth of the Internet of Things (IoT) has been astonishing. From our cars to our watches to our factories, more and more things are becoming embedded with technology. We can do more than ever before with the objects around us.

Behavioral Analytics

The Dirty Secret of Analytics: SaaS Edition

by Aditya VempatyMarch 22, 2017

At the foundation of any data-informed organization is a solid analytics stack. Without the right solution in place, it doesn’t matter how much data you collect — you’ll have no means to get useful insights from it. How do you go about choosing the right analytics stack for your business? Unfortunately, the big data space is incredibly crowded, with everyone claiming to offer the best possible solution for your needs.