Who Owns Data At Your Company?
Analytics and business intelligence technologies are advancing quickly, but the data challenge that most organizations face is not technical one, it’s a lack of access to the right data. While every company believes data is important, not every company has been able to build a data culture that gives access to every employee to help them make data-informed decisions.
How Behavioral Analytics is Changing Manufacturing, Transportation, and the Home
Traditionally, data streams in from just a few places. Maybe it's user activity on your website. Maybe it's an internal log of orders. The point is, to get a full picture of your company's data you used to only have to link up a couple of databases. But that's all changing now. Valuable data is being generated not just on the web and mobile but on IoT devices, bots, and more.
Behavioral Remarketing: Bring The Right Ones Back In
The long-term vision of big data analytics is not a massive warehouse filled with all the world's data. It's a world where you can use data to continuously set up new experiments, learn from your customers, and iterate through answers to your most pressing questions. One of the most important, pressing questions that entrepreneurs ask is, “What's the best way to get people to convert?”
The Interactive Analytics That Fuels Tinder’s Marketing Team
Though marketing is somewhere between an art and a science, analytics can still give you an edge when it comes to understanding your product and your users. When marketers can ask and answer questions about users, product, demographics, etc. they’re empowered to connect with their audience and inspire their users. Having data to back up decisions and give insight as to who is using a product, as well as why and how they’re using it is foundational to building a strong marketing effort for any company.
Top 5 Reasons Not To Roll Your Own
OK you have a crack data engineering team that knows all the open source big data tools inside out and can build anything. Why not roll your own system to deliver data insights to the business about the behavior of customers, users and devices? Won’t that cost less and be more tailored to your business? Well, no.
How E-Commerce Companies Can Drive Profit with Behavioral Analytics
To say that e-commerce is beginning to dominate the world of retail would not be an exaggeration. Retail e-commerce sales are expected to surpass 2 trillion according to an eMarketer report, with double-digit growth projected to continue beyond 2020. In the U.S. alone, 8 in 10 Americans make online purchases.
The Dirty Secret of Analytics: SaaS Edition
At the foundation of any data-informed organization is a solid analytics stack. Without the right solution in place, it doesn’t matter how much data you collect — you’ll have no means to get useful insights from it. How do you go about choosing the right analytics stack for your business? Unfortunately, the big data space is incredibly crowded, with everyone claiming to offer the best possible solution for your needs.