Thought Leadership

Cut Once, Measure Twice

by Bobby JohnsonSeptember 21, 2017

The key to innovation is measurement. But wait, isn't innovation really about drinking a lot of Redbull and scribbling on whiteboards? Isn't innovation flashy and fast-paced and cool, while measurement is careful and boring? Despite what you see in the movies, innovation rarely happens with a single lightning bolt of an idea from the heavens. It happens when you iterate continuously — by testing, measuring, and refining lots of small ideas over time.

Thought Leadership

How Behavioral Analytics is Changing Cities

by Archana MadhavanSeptember 19, 2017

Cities are fertile ground for data collection and analysis. High population density means there's a wealth of data available and digital technology makes it easier than ever for trends to be tracked. So it's no surprise that across the country — and the world — governments, citizens and businesspeople alike are turning to behavioral data to better urban life.

Thought Leadership

The Biggest IoT Successes So Far

by Archana MadhavanSeptember 13, 2017

If you're looking for an injection of excitement about the future, look no further than the Internet of Things (IoT). Comprised of an ever-growing network of “connected” or “smart” devices, the Internet of Things has garnered more and more attention. Industrial applications are soaring, and the public's imagination has been captured by devices like Snapchat Spectacles and Amazon's Alexa.

Thought Leadership

Metrics for Measuring Content Marketing Success

by Kristen LeeSeptember 08, 2017

The marketing funnel walks through every stage of acquiring customers, from introducing your brand to closing a deal. It usually starts with a lot of people in the initial awareness stage, and few people at the bottom becoming customers. Typically, you want to make the funnel as cylindrical as possible, meaning that a lot of people move from start to finish. Content marketing helps people not just stay in the funnel, but actively progress through it. Content should target potential customers’ needs at each stage. For this reason, there’s no single way to measure content’s success. Rather, success depends on what goal your content is supposed to achieve. The metrics you measure should reflect that goal.

Thought Leadership

Why Ethereum Matters

by Aditya VempatySeptember 06, 2017

Even if you're not a cryptocurrency nerd, you've probably heard of Bitcoin, the digital currency whose price has soared in 2017. But if you're outside of the cryptocurrency crowd, you probably haven't heard of Ethereum. It's another cryptocurrency that has been secretly growing rapidly in 2017. In fact, its price has increased at a much faster rate than Bitcoin this year — roughly 4000% VS 300%.

Behavioral Analytics

How Behavioral Analytics is Changing Manufacturing, Transportation, and the Home

by Archana MadhavanAugust 30, 2017

Traditionally, data streams in from just a few places. Maybe it's user activity on your website. Maybe it's an internal log of orders. The point is, to get a full picture of your company's data you used to only have to link up a couple of databases. But that's all changing now. Valuable data is being generated not just on the web and mobile but on IoT devices, bots, and more.

Customer Stories

How Procore Stays Data-Informed Through Qualitative and Quantitative Insights

by Kristen LeeAugust 24, 2017

A couple weeks ago, Procore Product Manager Chris Karcher and UX Researcher Zaira Tomayeva shared how their product and engineering squads work with their data teams to discover useful insights that inform how they build their web-based application. This week, we’ll take a look at how project management software company Procore strives to maintain a data-informed culture by using both data and intuition to guide their work.

Thought Leadership

Why Speed Matters When It Comes to Querying Your Data

by Archana MadhavanAugust 22, 2017

When evaluating new tools, how fast it works can sometimes be at odds with how many bells and whistles it comes with or how much information it can handle. You can get a CRM platform with a ton of features, but it'll take a while for your team to understand how to use them. You can get the most highly tailored automated email generator, but exponentially increase the time it takes to generate an email. When it comes to analytics and querying your data, speed matters.