Mental Model
Thought Leadership

6 Essential Mental Models for Product Managers

by Aditya VempatyNovember 22, 2017

A problem comes up and you—a PM—think that you know how to deal with it. You throw on your usual sauce and step back. You do the same for the next problem, and the next. But the thing is—you're not getting the results you want. Your shortcuts are actually cutting important corners.

Thought Leadership

The Genius of Juicero: What Really Happened

by Aditya VempatyNovember 15, 2017

If you've heard the story of Juicero, you know all about the overpriced juice machine that raised $120 million in funding and claimed to have the pressing force to lift two Teslas, only to be publicly humiliated when people found out the juice could be pressed by simply squeezing the pack with their hands.

No-Jerk Culture

How We Built Our No-Jerk Culture

by Aditya VempatyNovember 08, 2017

Some jerks never ask questions. They don’t ask how your day is going. They don’t ask for your input on a project. They certainly don’t ask you for permission to eat your yogurt in the office fridge that clearly had your name written on the label. These jerks have an obvious deleterious effect on morale.

User Journey
Thought Leadership

How Publishers Can Track the Customer Journey

by Aditya VempatyNovember 02, 2017

‘There’s no such thing as bad press’ rings true for an unlikely industry — the press itself. After being villainized in the recent Presidential race, the media and publishing industry is experiencing a resurgence in audience readership and paid subscriptions.

Thought Leadership

The future is adaptive (and it’s already here)

by Aditya VempatyOctober 25, 2017

We are now experiencing a new paradigm shift from a digital experience to a completely connected world. This means that we are moving from simply tracking clicks and conversions to understanding your customer's entire off- and online behaviors. New technologies are emerging like IoT, clicks & bricks, virtual reality, and bots & AI, which generate more behavioral data than ever before. This is a category-defining time for those companies that embrace behavioral insights by reinventing their products and services to meet their customers' needs.

Thought Leadership

Tag you’re IT! A PM’s Guide to Getting Event Data

by Christina NorenOctober 19, 2017

What many PMs don't know is that there are a lot of other useful sources of event data in their organizations. These other sources can provide some of the same information as well as different dimensions or events that are not available to client side tagging. This post is intended to help product managers understand what other sources of event data may be out there to analyze with Interana.

Customer Stories

Yesware increases free-to-paid conversion with behavioral analytics

by Mike DupuyOctober 17, 2017

Yesware is a sales productivity tool to built from the ground up to help salespeople sell more. Yesware connects directly to a salesperson’s inbox and calendar to help them manage their opportunities with features like email tracking, reminders, and templates. “Yesware is kind of an invisible software,” said Jake Levirne, who is the vice president of product at the company. “Yesware works where salespeople work, so they never have to learn another tool or switch applications. Instead, Yesware is just there in an ambient way for the eight to 10 hours a day that they’re using the tools they’re familiar with.”

Netflix Logo
Thought Leadership

Why The Defenders is Netflix’s Biggest Behavioral Data Play Yet

by Archana MadhavanOctober 12, 2017

If you love Dave Chapelle’s comedy special on Netflix, you will likely enjoy Iron Fist, a Marvel comic book story about a rich white guy who is raised by monks to become their supernatural protector. The recommendation makes complete sense, maybe not to an experienced TV executive, but to Netflix—who base their content decisions on hard evidence, generated from their viewer’s actual behavior and run through their algorithms.