Why Every Employee Needs Access to Behavioral Analytics
Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Facebook friends based on a cohort analysis, and they make Amazon purchases by leveraging a recommendation engine.
Top Analytical Skills Every Product Manager Needs in 2018
Product managers are modern-day Renaissance women and men. To be successful, PM's must have a solid understanding of the various disciplines in order to inspire and lead a team of disparate skill sets and personality types through the turmoil of product development to a victorious launch.
App Engagement Metrics Every Advertiser Should Care About
In 2017, you are more likely to win the lottery than to click on a display ad. Despite this fact, some advertisers still measure the success of their display ads using the CTR (clickthrough rate) metric—and by doing so, they're ruining customer experience with bad advertising.
6 Essential Mental Models for Product Managers
A problem comes up and you—a PM—think that you know how to deal with it. You throw on your usual sauce and step back. You do the same for the next problem, and the next. But the thing is—you're not getting the results you want. Your shortcuts are actually cutting important corners.
The Genius of Juicero: What Really Happened
If you've heard the story of Juicero, you know all about the overpriced juice machine that raised $120 million in funding and claimed to have the pressing force to lift two Teslas, only to be publicly humiliated when people found out the juice could be pressed by simply squeezing the pack with their hands.
How We Built Our No-Jerk Culture
Some jerks never ask questions. They don’t ask how your day is going. They don’t ask for your input on a project. They certainly don’t ask you for permission to eat your yogurt in the office fridge that clearly had your name written on the label. These jerks have an obvious deleterious effect on morale.
How Publishers Can Track the Customer Journey
‘There’s no such thing as bad press’ rings true for an unlikely industry — the press itself. After being villainized in the recent Presidential race, the media and publishing industry is experiencing a resurgence in audience readership and paid subscriptions.