Behavioral Analytics

Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue

by Kelly BriegerJune 18, 2018

VGW, a pioneering online gaming and sweepstakes company, brings the excitement of hitting the jackpot online with LuckyLand Slots. The company has innovated on various digital platforms while incorporating social connections and multiplayer futures throughout its platform. They needed to know more about how customers played, shared, interacted, purchased, and even got frustrated, would be a critical piece of the puzzle as they introduced new features and functionality. Not only would VGW have to be a leader in creating engaging games and social experiences, but they would also need to become experts about their customers. With this drive to deeply understand customer behavior, VGW needed an analytics solution that could convert their raw event data into an intuitive graphical interface, so that everyone in the company could iterate on questions while getting fast answers. Here’s how Interana helped convert VGW’s raw event data into actionable insights.

Interana

Retailers: Improving Customer Engagement Across Digital Platforms

by Maverick GarnerJune 11, 2018

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain loyal. From mobile, to the cars we drive, to the digital wearables we fashion, to our smart homes and cities, we are engaging constantly with our favorite brands, games, content, and people in more and more complex ways.

Retailers Use Interana
Know Your Customer
Interana

Know How Your Customers Act, Interact, and Transact

by Kelly BriegerJune 04, 2018

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading brands can make better decisions and revenue-driving updates, faster.

How
Interana

The Why and the How of Interactive Analytics, Part 2

by Matt GreenApril 09, 2018

In Part 1, I talked about why companies need interactive analytics in order to unlock the full potential of their data. Here, I’ll show you how Interana’s features help users interact with their data.

Thought Leadership

In Defense of Pie Charts

by Bobby JohnsonMarch 14, 2018

In the world of data analysis, there are few things more reviled than the pie chart. Among "serious" data people, it is at best trivial and naive, and at worst downright evil. I do not agree with this. The pie chart is simple, but that is its beauty. It does exactly one thing and it does it well - it shows you how much different parts contribute to a whole. This isn't the only question you ever have about your data, but when it's the question you do have, the pie chart is perfect. That is not evil, it is not naive. It is data visualization doing what it should - taking something large and abstract and saying something simple about it that your brain can easily internalize.

pie for pie day
Why & How
Interana

The Why and the How of Interactive Analytics

by Matt GreenMarch 07, 2018

By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in today’s most innovative companies want to use data in a way that is fundamentally new.

Why Every Employee
Thought Leadership

Why Every Employee Needs Access to Behavioral Analytics

by Aditya VempatyJanuary 03, 2018

Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Facebook friends based on a cohort analysis, and they make Amazon purchases by leveraging a recommendation engine.

iPhone X
Thought Leadership

How the iPhone X is Changing Analytics

by Aditya VempatyDecember 20, 2017

Ten years ago the iPhone changed human behavior forever. Millions of new applications emerged from nowhere, enabling people to communicate in new ways and live smarter. With the iPhone X, the world is about to change once again.