Cut Once, Measure Twice
The key to innovation is measurement. But wait, isn't innovation really about drinking a lot of Redbull and scribbling on whiteboards? Isn't innovation flashy and fast-paced and cool, while measurement is careful and boring? Despite what you see in the movies, innovation rarely happens with a single lightning bolt of an idea from the heavens. It happens when you iterate continuously — by testing, measuring, and refining lots of small ideas over time.
How Behavioral Analytics is Changing Cities
Cities are fertile ground for data collection and analysis. High population density means there's a wealth of data available and digital technology makes it easier than ever for trends to be tracked. So it's no surprise that across the country — and the world — governments, citizens and businesspeople alike are turning to behavioral data to better urban life.
The Biggest IoT Successes So Far
If you're looking for an injection of excitement about the future, look no further than the Internet of Things (IoT). Comprised of an ever-growing network of “connected” or “smart” devices, the Internet of Things has garnered more and more attention. Industrial applications are soaring, and the public's imagination has been captured by devices like Snapchat Spectacles and Amazon's Alexa.
Metrics for Measuring Content Marketing Success
The marketing funnel walks through every stage of acquiring customers, from introducing your brand to closing a deal. It usually starts with a lot of people in the initial awareness stage, and few people at the bottom becoming customers. Typically, you want to make the funnel as cylindrical as possible, meaning that a lot of people move from start to finish. Content marketing helps people not just stay in the funnel, but actively progress through it. Content should target potential customers’ needs at each stage. For this reason, there’s no single way to measure content’s success. Rather, success depends on what goal your content is supposed to achieve. The metrics you measure should reflect that goal.
Why Ethereum Matters
Even if you're not a cryptocurrency nerd, you've probably heard of Bitcoin, the digital currency whose price has soared in 2017. But if you're outside of the cryptocurrency crowd, you probably haven't heard of Ethereum. It's another cryptocurrency that has been secretly growing rapidly in 2017. In fact, its price has increased at a much faster rate than Bitcoin this year — roughly 4000% VS 300%.
How Behavioral Analytics is Changing Manufacturing, Transportation, and the Home
Traditionally, data streams in from just a few places. Maybe it's user activity on your website. Maybe it's an internal log of orders. The point is, to get a full picture of your company's data you used to only have to link up a couple of databases. But that's all changing now. Valuable data is being generated not just on the web and mobile but on IoT devices, bots, and more.
How Procore Stays Data-Informed Through Qualitative and Quantitative Insights
A couple weeks ago, Procore Product Manager Chris Karcher and UX Researcher Zaira Tomayeva shared how their product and engineering squads work with their data teams to discover useful insights that inform how they build their web-based application. This week, we’ll take a look at how project management software company Procore strives to maintain a data-informed culture by using both data and intuition to guide their work.
Why Speed Matters When It Comes to Querying Your Data
When evaluating new tools, how fast it works can sometimes be at odds with how many bells and whistles it comes with or how much information it can handle. You can get a CRM platform with a ton of features, but it'll take a while for your team to understand how to use them. You can get the most highly tailored automated email generator, but exponentially increase the time it takes to generate an email. When it comes to analytics and querying your data, speed matters.