Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue
VGW, a pioneering online gaming and sweepstakes company, brings the excitement of hitting the jackpot online with LuckyLand Slots. The company has innovated on various digital platforms while incorporating social connections and multiplayer futures throughout its platform. They needed to know more about how customers played, shared, interacted, purchased, and even got frustrated, would be a critical piece of the puzzle as they introduced new features and functionality. Not only would VGW have to be a leader in creating engaging games and social experiences, but they would also need to become experts about their customers. With this drive to deeply understand customer behavior, VGW needed an analytics solution that could convert their raw event data into an intuitive graphical interface, so that everyone in the company could iterate on questions while getting fast answers. Here’s how Interana helped convert VGW’s raw event data into actionable insights.
Retailers: Improving Customer Engagement Across Digital Platforms
We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain loyal. From mobile, to the cars we drive, to the digital wearables we fashion, to our smart homes and cities, we are engaging constantly with our favorite brands, games, content, and people in more and more complex ways.
Know How Your Customers Act, Interact, and Transact
We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading brands can make better decisions and revenue-driving updates, faster.
In Defense of Pie Charts
In the world of data analysis, there are few things more reviled than the pie chart. Among "serious" data people, it is at best trivial and naive, and at worst downright evil. I do not agree with this. The pie chart is simple, but that is its beauty. It does exactly one thing and it does it well - it shows you how much different parts contribute to a whole. This isn't the only question you ever have about your data, but when it's the question you do have, the pie chart is perfect. That is not evil, it is not naive. It is data visualization doing what it should - taking something large and abstract and saying something simple about it that your brain can easily internalize.
The Why and the How of Interactive Analytics
By Matt Green, Director of Product Management at Interana. Our name says it all: Interana is Interactive Analytics. It reflects a deeply held set of beliefs within our company about how people in today’s most innovative companies want to use data in a way that is fundamentally new.
Why Every Employee Needs Access to Behavioral Analytics
Every employee in your organization already knows how to make smart decisions based on behavioral analytics. They choose their Netflix movies using a sophisticated algorithm, they connect with new Facebook friends based on a cohort analysis, and they make Amazon purchases by leveraging a recommendation engine.