Our Blog

Interana CMO Scott Leatherman walks us through new—and some very sharp existing—industry regulations that can and should cause you to seek shelter from the big customer data storms headed to your business.,...

Customer retention is key to growing revenue and there are two ways to do it. Find new customers, or bring existing customers back to buy more. Companies that master the latter have an advantage. Learn more from Interana sales engineer, Pete...,...

We live in a data-driven world and many companies are treating the data itself as the competitive advantage. However, the real advantage lies in how quickly you can use that data to get the answers you need.,...

Today’s organizations struggle with enabling employees to easily access and understand data when investigating an issue or testing a hypothesis. Is true data democratization possible when it comes to analytics? At Interana, we think it is.,...

Interana has partnered with Segment to integrate our behavioral analysis platform with Segment’s customer data infrastructure.,...

Funnels, Flows, Retention, Sessionization... Nearly all ‘Product Analytics Manifestos’ tout these methods and KPI tracking techniques as key data-driven product management practices, but very few actually give an outline of what your workflow should...,...

Not all product analytics tools are created equal. If you’ve outgrown Amplitude, or you’re on the fast track to doing so, get a free PoC to see how Interana can meet your product analytics needs today.,...

Let’s wind the clock back about 12 years. Facebook was an emerging social networking platform - before social networks were deeply embedded throughout every industry and a critical part of our daily lives. Our small team (just around 100 employees...,...

Product teams know that as products evolve so do customers. Learning about customers and improving products is continuous process, and the definition of engagement will change over time. Therefore, product features must change over time.,...

I have spent over 10 years now in the data, analytics, and business decision space. It has been exhilarating to see the changes that have occurred. And all of these evolutions have been in search of a business decision platform that enables...,...