The Customer Experience Should be Treated as Your Single Most Important Product

by Kelly BriegerAugust 06, 2018

To talk about Customer Experience (CX), let's first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has grown in leaps and bounds recently - from massive...,...

Behavioral Analytics, customer satisfaction, Data Stories

What Are the Specific Details of Your Customer's Journey? Find Answers and Take Action

by Kelly BriegerJuly 31, 2018

When it comes to understanding what customers do, how they make decisions, when they buy, and how they engage with your brand throughout the day, getting the right answers may involve working with data teams and waiting hours, days, or weeks to be...,...

Three Keys To Making Data-Driven Decisions

by Maverick GarnerJuly 23, 2018

Whether we’re talking about everyday life, or the world of business platforms – we believe that decisions, big or small, should be made based on data. This forms the crux of our technology – so how does one make effective data-driven decisions...,...

Knowing How and When Customers Engage and Interact is Critical to Staying Ahead of the Competition

by Alan FacklerJuly 23, 2018

As of today, businesses have 129 days and counting until Black Friday, which takes place on November 23rd. This is a make-or-break date for many retailers, particularly online entities, who will be counting on the revenue from this massive day of...,...

Are Your Teams Making Decisions Based on Intuition or Data?

by Alan FacklerJuly 23, 2018

Traditional analytical reporting tools simply don’t work. You’re probably employing three or more tools and still can’t get the necessary answers needed to make critical decisions – even after custom coding and queries are deployed to meet the needs...,...

Thought Leadership

The Low Cost of Failure

by Maverick GarnerJuly 05, 2018

In the weeks since I adopted this effective method of thinking, I find myself exercising more and more (I’m doing more than one push-up a day, for sure). Part of what keeps me motivated is that, at th,...

Thought Leadership

The Declaration of Analytics Independence

by Maverick GarnerJune 22, 2018

With the Fourth of July holiday just on the horizon, I thought about what our forefathers must have been thinking that led to the decision to declare independence from England. As I imagined what they,...

Interana, Thought Leadership, Behavioral Analytics

Virtual Gaming World (VGW) Doubles LuckyLand Slots Average Revenue

by Kelly BriegerJune 18, 2018

VGW, a pioneering online gaming and sweepstakes company, brings the excitement of hitting the jackpot online with LuckyLand Slots. The company has innovated on various digital platforms while incorpor,...

Interana, Thought Leadership

Retailers: Improving Customer Engagement Across Digital Platforms

by Maverick GarnerJune 11, 2018

We all love our digital devices, and as they proliferate throughout our homes, autos, offices, and even clothing, retailers have to figure out how to help customers engage, buy efficiently, and remain,...

Interana, Thought Leadership

Know How Your Customers Act, Interact, and Transact

by Kelly BriegerJune 04, 2018

We live in an experience economy – never before has there been such opportunity to turn valuable data into dollars. With a deeper understanding of specific customer actions and interactions, leading b,...