data-competitive-advantage-1

    Behavioral Analytics, data-driven, data analytics, product analytics

    The Real Data Advantage Isn’t Where You Think It Is

    by Scott Leatherman

    We live in a data-driven world and many companies are treating the data itself as the competitive advantage. However, the real advantage lies in how quickly you can use that data to get the answers you need.,...
    data-democratization-blog

    Behavioral Analytics, data-driven, data analytics, data democratization, product analytics

    Is True Data Democratization Possible When It Comes To Analytics?

    by Pete Kurkowski

    Today’s organizations struggle with enabling employees to easily access and understand data when investigating an issue or testing a hypothesis. Is true data democratization possible when it comes to analytics? At Interana, we think it is.,...
    Interana-Dashboard-1

    Behavioral Analytics, data-driven, product analytics, customer success, segment

    Segment Just Added a New Integration—and We’re Pretty Excited About It

    by Interana Marketing

    Interana has partnered with Segment to integrate our behavioral analysis platform with Segment’s customer data infrastructure.,...
    ThoughtsOnProductAnalytics

    Behavioral Analytics, data-driven, product analytics, customer success

    A Few Thoughts on Product Analytics

    by Danny Sacks

    Funnels, Flows, Retention, Sessionization... Nearly all ‘Product Analytics Manifestos’ tout these methods and KPI tracking techniques as key data-driven product management practices, but very few actually give an outline of what your workflow should...,...
    enhance-product-analytics

    data-driven, product analytics, amplitude, customer success

    Product Analytics Growing Pains: 4 Things Amplitude Users Need to Know

    by Scott Leatherman

    Not all product analytics tools are created equal. If you’ve outgrown Amplitude, or you’re on the fast track to doing so, get a free PoC to see how Interana can meet your product analytics needs today.,...
    bobby4

    Thought Leadership, Behavioral Analytics, video

    From Facebook to Interana: building a platform to understand users

    by Bobby Johnson

    Let’s wind the clock back about 12 years. Facebook was an emerging social networking platform - before social networks were deeply embedded throughout every industry and a critical part of our daily lives. Our small team (just around 100 employees...,...
    ProductBlog_Sept-1

    Thought Leadership, Behavioral Analytics

    Get to the Why | How one product team increased engagement by 60%

    by Mark Frigon

    Product teams know that as products evolve so do customers. Learning about customers and improving products is continuous process, and the definition of engagement will change over time. Therefore, product features must change over time.,...
    achievement-adult-agreement-1153213

    customer satisfaction

    A Wow Company! . . . It's why I joined

    by Eddie White

    I have spent over 10 years now in the data, analytics, and business decision space. It has been exhilarating to see the changes that have occurred. And all of these evolutions have been in search of a business decision platform that enables...,...
    boats

    The Customer Experience Should be Treated as Your Single Most Important Product

    by Kelly Brieger

    To talk about Customer Experience (CX), let's first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has grown in leaps and bounds recently - from massive...,...
    handgraphic

    Behavioral Analytics, customer satisfaction, Data Stories

    What Are the Specific Details of Your Customer's Journey? Find Answers and Take Action

    by Kelly Brieger

    When it comes to understanding what customers do, how they make decisions, when they buy, and how they engage with your brand throughout the day, getting the right answers may involve working with data teams and waiting hours, days, or weeks to be...,...