data, product analytics, innovation

Knowing How and When Customers Engage and Interact is Critical to Staying Ahead of the Competition

by Interana Blog Team

As of today, businesses have about 10 months and counting until Black Friday, which takes place on November 27th. This is a make-or-break date for many retailers, particularly online entities. Many businesses have to close their doors due to poor...,...

Product, Behind The Scenes, innovation

Behind the Scenes: Testing a Formula Editor With Parameterized Tests and ASCII UI

by Evan Jones

Our dev team is always looking for creative ways to solve technical challenges. Here's just one example from Senior Software Engineer Evan Jones around parameterized tests.,...

Behavioral Analytics, data-driven, data analytics, product analytics, CCPA, compliance, regulations

Cloudy With A Chance of CCPA

by Interana Blog Team

Interana CMO Scott Leatherman walks us through new—and some very sharp existing—industry regulations that can and should cause you to seek shelter from the big customer data storms headed to your business.,...

Behavioral Analytics, data-driven, retention, data analytics, product analytics

Take the Guesswork out of Customer Retention

by Pete Kurkowski

Customer retention is key to growing revenue and there are two ways to do it. Find new customers, or bring existing customers back to buy more. Companies that master the latter have an advantage. Learn more from Interana sales engineer, Pete...,...

Behavioral Analytics, data-driven, data analytics, product analytics

The Real Data Advantage Isn’t Where You Think It Is

by Interana Blog Team

We live in a data-driven world and many companies are treating the data itself as the competitive advantage. However, the real advantage lies in how quickly you can use that data to get the answers you need.,...

Behavioral Analytics, data-driven, data analytics, data democratization, product analytics

Is True Data Democratization Possible When It Comes To Analytics?

by Pete Kurkowski

Today’s organizations struggle with enabling employees to easily access and understand data when investigating an issue or testing a hypothesis. Is true data democratization possible when it comes to analytics? At Interana, we think it is.,...

Behavioral Analytics, data-driven, product analytics, customer success, segment

Segment Just Added a New Integration—and We’re Pretty Excited About It

by Interana Marketing

Interana has partnered with Segment to integrate our behavioral analysis platform with Segment’s customer data infrastructure.,...

Behavioral Analytics, data-driven, product analytics, customer success

A Few Thoughts on Product Analytics

by Danny Sacks

Funnels, Flows, Retention, Sessionization... Nearly all ‘Product Analytics Manifestos’ tout these methods and KPI tracking techniques as key data-driven product management practices, but very few actually give an outline of what your workflow should...,...

data-driven, product analytics, amplitude, customer success

Product Analytics Growing Pains: 4 Things Amplitude Users Need to Know

by Interana Blog Team

Not all product analytics tools are created equal. If you’ve outgrown Amplitude, or you’re on the fast track to doing so, get a free PoC to see how Interana can meet your product analytics needs today.,...

Thought Leadership, Behavioral Analytics, video

From Facebook to Interana: building a platform to understand users

by Bobby Johnson

Let’s wind the clock back about 12 years. Facebook was an emerging social networking platform - before social networks were deeply embedded throughout every industry and a critical part of our daily lives. Our small team (just around 100 employees...,...