Behavioral Analytics, data-driven, data analytics, product analytics

The Real Data Advantage Isn’t Where You Think It Is

by Scott Leatherman

We live in a data-driven world and many companies are treating the data itself as the competitive advantage. However, the real advantage lies in how quickly you can use that data to get the answers you need.,...

Behavioral Analytics, data-driven, data analytics, data democratization, product analytics

Is True Data Democratization Possible When It Comes To Analytics?

by Pete Kurkowski

Today’s organizations struggle with enabling employees to easily access and understand data when investigating an issue or testing a hypothesis. Is true data democratization possible when it comes to analytics? At Interana, we think it is.,...

Behavioral Analytics, data-driven, product analytics, customer success, segment

Segment Just Added a New Integration—and We’re Pretty Excited About It

by Interana Marketing

Interana has partnered with Segment to integrate our behavioral analysis platform with Segment’s customer data infrastructure.,...

Behavioral Analytics, data-driven, product analytics, customer success

A Few Thoughts on Product Analytics

by Danny Sacks

Funnels, Flows, Retention, Sessionization... Nearly all ‘Product Analytics Manifestos’ tout these methods and KPI tracking techniques as key data-driven product management practices, but very few actually give an outline of what your workflow should...,...

data-driven, product analytics, amplitude, customer success

Product Analytics Growing Pains: 4 Things Amplitude Users Need to Know

by Scott Leatherman

Not all product analytics tools are created equal. If you’ve outgrown Amplitude, or you’re on the fast track to doing so, get a free PoC to see how Interana can meet your product analytics needs today.,...

Thought Leadership, Behavioral Analytics, video

From Facebook to Interana: building a platform to understand users

by Bobby Johnson

Let’s wind the clock back about 12 years. Facebook was an emerging social networking platform - before social networks were deeply embedded throughout every industry and a critical part of our daily lives. Our small team (just around 100 employees...,...

Thought Leadership, Behavioral Analytics

Get to the Why | How one product team increased engagement by 60%

by Mark Frigon

Product teams know that as products evolve so do customers. Learning about customers and improving products is continuous process, and the definition of engagement will change over time. Therefore, product features must change over time.,...

customer satisfaction

A Wow Company! . . . It's why I joined

by Eddie White

I have spent over 10 years now in the data, analytics, and business decision space. It has been exhilarating to see the changes that have occurred. And all of these evolutions have been in search of a business decision platform that enables...,...

The Customer Experience Should be Treated as Your Single Most Important Product

by Kelly Brieger

To talk about Customer Experience (CX), let's first define it: CX represents the interaction between a business and customer over the course of a relationship, however long. This field has grown in leaps and bounds recently - from massive...,...

Behavioral Analytics, customer satisfaction, Data Stories

What Are the Specific Details of Your Customer's Journey? Find Answers and Take Action

by Kelly Brieger

When it comes to understanding what customers do, how they make decisions, when they buy, and how they engage with your brand throughout the day, getting the right answers may involve working with data teams and waiting hours, days, or weeks to be...,...